Category: Branding

How To Craft The Best Marketing Strategy For Real Estate Developers

Like every other industry, the real estate industry is also experiencing the digital revolution. Real estate professionals often look for new ways to grow their business, and marketing plays a significant role in capturing the client’s attention. Thus, having a solid real estate marketing strategy plays a critical role in growing your real estate business.

There are proven methods and ideas that can help you market real estate online. The digital platform allows you to get your business in front of the right audience and build a reliable brand. Although these methods have been proven effective, you should not expect miraculous results over time. In this article, we have compiled 10 marketing methods that will help you stand out from the competition and attract the right clients.

Define Your Target Audience and Objectives

The first step in building crushing marketing strategies for real estate includes identifying your target audience. Start by listing out the main objectives of your business and who are your ideal clients. To build a functional plan, you should first find answers to the following questions:

  • Determine your marketing budget.
  • Identify where the target audience spends its online time?
  • List out all the assets that will be needed. 
  • Find out which methods you can use to reach your end clients.

You can gain some insights from your competitors. Thus, you should begin by doing research on your competitors and their marketing strategies. This will give you a clear idea of the market and help you build a USP to stand out in the market.

Build A Real Estate Marketing Plan

Next, you should start working on a marketing plan. This plan will give you a comprehensive view of the overall goal, your target audience, strategy, and the metrics you will use to measure the success of your campaign. Some necessary items to include in your marketing plan are:

  • The summary of business
  • Your target audience and market
  • Channel you intend to use for marketing
  • Your budget
  • Material for marketing 
  • Metrics to measure success

Every good strategy including real estate digital marketing strategy must have a perfect balance of marketing mix. Thus, you should leverage earned, owned, and paid media to create an ideal plan for your real estate business.  

Identify Which Tools You Will Need

Building an effective marketing strategy is only one part of the job. To implement the strategy, you will need the right tools in place. You can get all the necessary real estate marketing tools that will cover the different requirements of your plan and allow you to implement it effectively.

These tools can cover everything from email marketing to keeping a track of your progress, and so much more. Since you will be using these tools for a long time, it is essential to choose the best ones. If you keep switching from one software to another, it will affect your productivity and hinder your business operations as well.

Design A Functional Website

A website is one of the most substantial ways to share information and content about your business. You can use your website to tell your brand’s unique story and connect with your target clients. Add a blog to your website and share different types of content with your clients to keep them engaged.

You can use this platform to display your completed projects and harness the trust of your audience. These simple real estate tips and tricks will help you market your brand and display your content in a way that will foster trust. You can use your website to establish trust among your audience and market your real estate brand at the same time.

Harness The Power Of Email Marketing

Email marketing is an effective method to stay in regular contact with your prospects. These email campaigns can be used for a lot of different purposes. From offering specific syndication to investors to highlight your new content, these campaigns can be used in more than one way.

One benefit of using these campaigns is that they can be tracked how users are engaging with your content. It will give you an insight into your real estate marketing strategy and allow you to convert your audience into investors.

List Your Commercial On Real Estate Portals

Commercial real estate listing services can be a great way to advertise your properties. All successful real estate developers use these sites to grab the customer’s attention and grow their reach. These portals are an effective tool to gain some exposure for your up-and-coming brand.

If you are developing a new marketing strategy, then you can expect some quantifiable results from the commercial listing portal. You can advertise your property listings on them, drive more leads, and increase your sales.

Add Value Through Useful Content

Adding value through meaningful content is one of the key real estate branding ideas that will help you stay on top of your marketing strategy. By sharing helpful content, you will nurture your prospects and have a chance to actively engage them in your business. Creating perfect might not be easy, this is why you just keep your focus on adding value through sharing new information.

The key to adding value is don’t just be a part of your noise. Instead, create beneficial and high-quality copies that are relevant to your business and entertaining to read. You can curate content in several different forms including blog posts, infographics, videos, etc.

Invest Energy In Search Engine Optimization

Search Engine Optimization or (SEO) is the primary reason why some websites are on the top, while others are left at the bottom. If you want your website to appear on the top search results, you will need to optimize your website using SEO best practices. You can use several realtors marketing tools to optimize your blog posts and other content of the website. 

Search Engine Optimization or (SEO) is the primary reason why some websites are on the top, while others are left at the bottom. If you want your website to appear on the top search results, you will need to optimize your website using SEO best practices. You can use several realtors marketing tools to optimize your blog posts and other content of the website. 

Incorporating relevant and high-ranking keywords into your website will make it easier for Google to find your website and put it on top. SEO is a complex process, and even the most successful real estate developers outsource this to a professional marketing agency. 

Utilize Social Media

Social media is one of the most used platforms. The good news is that this platform can also be used as a marketing channel to promote your real estate business. You can use different channels like LinkedIn, Twitter, and Facebook to get more attention on your property listings.

Social Media is an effective marketing strategy for real estate, and your company should be active on these platforms. Social media platforms can be used to spark conversation about your brand and get several people engaged in the conversation at the same time.

Make The Most Of Paid Advertising

Organic research is a powerful tool, but it has its limit. This is where you can benefit from the paid methods. Paid advertising is slowly becoming a popular tool to market products. The paid marketing methods don’t have to be expensive.

You can market your real estate brand on a limited budget with the paid method, especially on social media. You can use several realtors marketing tools to track the progress of your paid campaign and review whether or not this method is working for you.

Developing a robust real estate marketing strategy is going to be challenging, but everything you invest in the plan will ultimately help you build a reputation. This recognition will allow your clients to trust your brand and choose you over your competitors. Choosing the right real estate partner is integral in getting closer to your dream house. The Residence offers amazing housing deals in Indore. They are synonymous with luxury housing, and if you want to experience utmost comfort, visit their website and see for yourself!

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admin August 20, 2021 0 Comments
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The Proven Process To Formulate a Winning Go-to-Market Strategy

Companies want to grow, and they are always looking for new strategies that will lead them to success. Whether you are launching a new product or trying to spice up the sales of existing ones, a company needs a proper go-to-market strategy to capture the attention of the right audience.

To ensure that your time and resources are spent optimally, you will need an actionable and effective marketing plan. However, the process of crafting that perfect strategy might not be easy to navigate. This article will help you develop a well-thought-out marketing strategy to launch your new products and connect with the audience effectively.

What Is A Go-to-market Strategy? And Why Do You Need One?

First things first, to formulate an effective plan, you first need to understand this marketing strategy. A GTM strategy is an action plan that outlines the essential steps to understand the new markets and customers. This strategy can be used for launching new products or re-launching your brand.

This strategy is somewhat like a marketing plan, but it is specified only on one product or service instead of marketing your entire brand. This strategy must have the components of a marketing plan, and it should be developed to create value. It should be used as a tool that can be shared across your company and updated as necessary

A GTM plan is not a one-dimensional plan; it serves a purpose when launching a new product. It offers clarity on several critical questions like the reason behind the product launch, which this product is for, and how the company will promote it.

A go-to-market plan also allows the companies to identify issues customers can face with the new product. This helps them provide the best experience to the customers and build trust. Companies can anticipate the issues and potential problems with this strategy, allowing them to solve them before the product is launched.

Four Components Of GTM

Strategy in business

Every good strategy is based on certain pillars and principles; these principles ensure the effectiveness of the plan. Thus, before you begin formulating a plan for your new product, you should consider these four essential components of a good market strategy:

  • Product-market Fit: What issues can you solve with your new product?
  • Target Audience: Who is the product for? Does your product solve the problems experienced by these customers? How much are they willing to pay for this solution?
  • Demand and Competition: Which companies already offer a similar product? Is there a demand in the market? If yes, then how much?
  • Distribution: What mediums will your company use to sell or distribute this product? Is your company considering digital mediums? If yes, then what? An app, website, or distribution through a third-party channel?

How To Build A Go To Market Strategy

Formulating a marketing strategy for a new product requires researching tactics and identifying customers. However, the process doesn’t stop there. Below we have outlined a 9-step process that will help you build a kickass marketing strategy.

1. Identify Your Target Market

Identification of the market serves as the pillar of a marketing strategy. The better you know your market, the better plan you’ll be able to build. Developing a product is the first step of the process, but the real income starts by getting that product to market. If you have manufactured a product, the next step is to identify who it is for?

Identifying your target audience will allow you to consider demographics, geography, economy, competition, etc. The market strategy begins by brainstorming a list of possible markets. You should compare these markets based on size, competition, barriers, growth, etc., and select the ideal market to launch your new product.

2. Know Your Target Customers

When marketing new products, the next step is to understand your ideal customer. Identifying the market brings you one step closer to understanding your target customers. After choosing a market, you should gather as much information as you can about your target audience. 

You can use focus interviews, interactions with customers in-store, online surveys, etc., to gather intel. This information will enable you to create a buyer persona and market your products accordingly. This information can also be used to map customer’s journeys, evaluate their experience, and streamline the entire process for your customers.

3. Research Your Competitors

Understanding your competitors is also a significant element of a new product marketing plan. Learning about your existing competitors allows you to recognize and understand the position of an existing product. You can evaluate their marketing plans and identify loops to eliminate the gap.

4. Understand Your Brand Position

After researching your competitors, you should evaluate your brand or products in comparison to them. Assess your strengths and weaknesses and identify the means to establish a competitive advantage over their products. This way, you will be able to market your products uniquely and establish yourself as a trusted alternative to the end customers.

5. Define Your Unique Value Proposition

The next step in your product’s marketing strategy is to understand the significant features and benefits of your product. Analyze your product from the perspective of your target audience. This will give you insights into your products and customers as well, allowing you to market your products more efficiently. Use this information to create a unique value for your product and highlight this proposition during marketing. 

6. Select Your Marketing Channels

Marketing channels are the ultimate mediums to reach your customers. These channels can include the internet, retail stores, call centers, direct partners, etc. The next step to your go-to-market process is to ensure every marketing channel is integrated with the others. A seamless marketing channel will allow a consistent brand experience for customers and make it easy for you to sell complex services.

7. Set A Budget

In the next step, you should focus on your pricing strategy. Estimate the costs of your marketing strategy and work on the price model of the product as well. Start by evaluating the price of similar products and how your competitors are pricing their products. This will give you an advantage in the market and allow you to price your products optimally. 

8. Start By Building Brand Equity

Building the equity of your brand is the most crucial step in marketing new products. Brand equity is how your audience perceives your brand, and stronger brand equity encourages customer loyalty. Your marketing efforts should be directed toward building brand equity. This will not only help you market and sell a current product, but it will make it easier for you to market new products in the future. 

9. Develop Marketing Strategy

Once you have followed all the nine steps of your marketing process, it is time to bring your product to market. All these factors will ensure your brand is in place and you have an edge in the market, making it easier to launch your product. 

Conclusion

These steps serve as perfect starting points to formulate a winning go-to-marketing plan. However, the assistance of an expert can make the process simpler and more streamlined. Trusted Marketing Company in Indore can keep up with the changing marketing trends and help you adapt accordingly. They can market your products in the correct market, and ensure it gets in front of the ideal customers.

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admin July 31, 2021 0 Comments

Content Marketing – Future of Your Brand

Content Marketing - There is NO easy way to do it, and if anyone tells you otherwise, laugh and walk away
content marketing for business

Before we dive into the topic, let us first discuss What is Content Marketing?

According to Joe Pulizzi, Founder of Content Marketing Institute, it is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – to drive profitable customer action.

The definition by itself specifies that we need to distribute valuable content consistently. It also states that we need to keep our audience in mind while building such content. And then, only then, will we be able to drive profits.

 

As a marketing agency, we are often tasked with the opportunity to build content for our clients. We have been in the business for a couple of years, and we have content writers who have worked with a few sectors like Hospitality, Real-Estate, and of course, Digital Marketing. To stay current and study about the industries they specialize in their main task. That is probably oversimplifying, but for our blog today, those are the two main To-Dos.

So, why is Content Marketing such a big thing?

The answer to this boils down to an adage that says, a successful business is a customer-centric one. Now, what do we mean by customer-centricity, and how does it relate to digital marketing and media?

As many are taught in B-schools, a business needs to focus on a customer problem or inconvenience and then solve that problem. Similarly, in digital marketing, we want first to see our target audiences’ pain points and what they are looking for online. Once we understand that, we can develop content addressing this problem or inconvenience and impart knowledge or guide them towards the solution. Content marketing is more about helping the audience and less about sales.

How does Content Marketing help your business?

In simple terms, by creating useful and engaging content for your audiences, you instill a sense of confidence and trust. In turn, this helps you interact with them, learn more about them, and build a strong word of mouth network. Of course, there is the occasional brand plugin; in the end, it is still business.

It doesn’t have to be a blog; it does not need to have a certain length in words. That’s the beauty of content. Blog posts, Podcast recordings, White papers & downloadable guides, Infographics, You Tube videos that benefit customers, or any other material that would allow you to convey your message to your target audience.

Top Mistakes most companies make with content marketing –

  1. Using Automated Tools

Let us understand the basic principle of these tools. They take text that you provide and change various words to synonyms or rearrange sentences. Today, no software has the AI to write meaningful content or churn content from the text you provide it. If there were, content marketing would lose all meaning, and google would probably be shutting down.

 

  1. Just Avoiding Plagiarism –

The next most sued technique is to pick four blogs with similar content to the one   your SEO guy asked you to write and just rewrite them in your own words. This way, you will be able to fool Google and it may not realize that you are kind of copying the content; however, there are other ways it will know for sure that you have cheated. The viewers who come on to read your blogs will be bouncing off more often than usual. All the efforts go down the drain, and you will find yourself in a situation when you are asking your SEO guy, “how to reduce your bounce rate?”

  1. Outsourcing for Cheap or Worse, for Free –

We have all been there, if not for content marketing, then for something else. Asking for your friend’s kid to make you company presentation because he is right on the computer is no different from going to a commerce student and asking him to file your income tax returns because he is just so good with numbers.

We tend to cut corners when it comes to things we don’t completely understand or things that do not have an immediate return value. Content marketing falls into the same bracket. There will be markers for you to track the audience and see that things are moving in the right direction, but it takes time.

So, how do we do it? What is our process at Taproot for building meaningful content for our clients?

As an agency, we believe content is at the center of all things. SEO marketing for a jeweller or web development for a small home-run pickles establishment or managing social media for a large corporation.

Step 1

We need first to find what our desired audience is looking for regarding our service or our product. Once we figure that out, it is safe sails from there.

Step 2

Once we zero in on the subject that needs to be addressed, we have to figure out what medium we will use to communicate with our audience. Now this by itself could be a separate topic to be discussed. However, we have to decide if an infographic on our social media channel would work best, or would it be a podcast. Does it have to be on one of our assets, or could we collaborate with another network to spread the message?

Step 3

When we develop content, we do a lot of testing. We qualify with consultants from the industry to identify if the content we have created will reach our audiences. We deploy that content in various formats across many channels to bring more people to our desired page to see the content.

Step 4

Finally, we deploy the content. Quality checks and all feedbacks implemented; we try and put out the material close to perfect.

Step 5

Everything we do at Taproot revolves around our audiences; however, we need to have accurate reports and statistics to see what worked for the client and what is the ROI we were able to bring. As an agency, it is crucial to test waters, experiment, and prove to your client that you can bring them a decent return on investment. Some things take more time, and some can be measured quickly. Either way, we gather this information to be able to better ourselves and learn from these observations.

If done right, what possible benefits does content marketing bring to your business?

  1. It provides information of value to your target audiences. It isn’t an interrupting advert that just pops up where the viewer waits to skip it. Instead, it is something he has found to address his question.
  2. By addressing the viewer’s problem and offering a solution, you may have created a customer. It may also develop a sense of reciprocity with customers.
  3. Content marketing creates content that gets shared. It is not the primary goal, but it is something we keep in mind. When you say. “This S#!T is going viral!” what you mean is that this content is so impressive that people are loving it and putting the effort to share it with their friends.
  4. Genuine and crisp content also has SEO benefits. It helps people find you quickly and increases traffic to your property or website.

 

Lastly, we would like to iterate; there is NO easy way; however, with time and practice, you will be able to increase your standing in your domain of expertise. We hope you enjoyed reading what we have to say on the topic. Please feel free to drop a comment; we would love to hear what you think. Lastly, do stay connected to many more interesting topics in the future.

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admin July 18, 2020 0 Comments
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