Category: Branding

The Role of the Metaverse in Your Digital Marketing Plan 2022

How does the metaverse fit into your marketing plan for 2022? What role does it play in your overall strategy?

The metaverse is a new frontier for digital marketers. It is a virtual reality (VR) universe where users can interact with each other. The metaverse was originally envisioned as a place where people would meet their friends and family, share experiences, and create new things together. It’s an environment that’s not just about entertainment but also about education, collaboration, and social networking.

As VR becomes more mainstream, we will see more businesses using it to connect with customers. For example, some companies are already offering VR tours of their facilities or even creating entire worlds within the metaverse. In addition, there are many opportunities for brands to use VR to reach out to consumers and engage them on a deeper level.

In this article, we’ll look at how you can use the metaverse to engage and attract customers online. We’ll also explore some of the challenges that come with developing an effective strategy.

The metaverse consists of three main components:

Metaverse is a new type of decentralized network that is based on blockchain technology. It allows users to create their own digital assets and use them as currency, or tokens.

The metaverse consists of three main components:

Virtual Reality Worlds

A VR world is a computer-generated 3D environment that allows users to experience something from another perspective. Users wear headsets that display images onto screens inside their heads. They then move around in the virtual space, interacting with objects and experiencing different sensations.

Social Networking Platforms

A social networking platform is a website that allows users to communicate with one another. These platforms usually have features like messaging, video chat, photo sharing, and gaming. Some of these sites include Facebook, Twitter, Instagram, Snapchat, Google+, LinkedIn, Pinterest, Reddit, Tumblr, YouTube, and Vimeo.

Augmented Reality Apps

An augmented reality app uses technology to superimpose information over real life. This type of application is similar to a smartphone camera lens that overlays text and/or graphics onto a live view of the user’s surroundings. Popular examples include Pokémon Go, Apple Maps, Yelp, and Google Earth.

How Does It Work?

In order to understand how metaverse works, let’s take a look at an analogy: imagine that you want to buy something online but you don’t know where to go. You may ask your friends if they can recommend a store, or you may search online using Google. If you find the right website, you will be able to make a purchase. This is exactly what happens with the metaverse. When someone wants to buy something, he/she creates an account on the platform, then sends money to the address provided by the seller. Once the transaction has been completed, both parties receive their respective coins.

How Does Metaverse Differ From Other Platforms?

When we talk about “doing business”, we usually think of companies like Amazon, eBay, Alibaba, etc. These platforms allow us to sell our products and services directly to customers without having to pay intermediaries (like banks). However, these platforms also have some drawbacks. First, they are centralized. That means that all transactions must pass through one single server. Second, they charge fees for each transaction. Third, they can shut down any time they wish. Fourth, they are not transparent. They keep information about their users private.

However, the metaverse is different. It is a decentralized system. Therefore, no central authority controls it. Instead, it is run by thousands of servers around the world. As a result, metaverse is much faster than its competitors. Because it uses blockchain technology, it is extremely secure. Even though it is still in development, it already offers a wide range of features.

Why Use the Metaverse?

There are many reasons why brands should consider using the metaverse.

Engage Customers Online

The metaverse offers brands a unique opportunity to connect directly with consumers. They don’t have to rely on traditional advertising methods like TV ads or billboards. Instead, they can reach out to their audience by interacting with them in a fun and engaging way.

Increase Brand Awareness

By hosting events in the metaverse, brands can increase awareness of their products and services. People can attend these events and learn more about what the company stands for. They can also get a taste of the brand before making any purchases.

Generate New Revenue Opportunities

By launching campaigns in the metaverse, companies can tap into new revenue streams. Brands can sell branded merchandise such as t-shirts or hats.
They can also offer premium experiences that include things like food and drinks.

Create Unique Experiences

Brands can create unique experiences for their audiences. This includes everything from games to music concerts. People can interact with each other and enjoy themselves while doing so.

Build Loyalty

If your brand has loyal fans, they can become ambassadors of the metaverse. They can promote your brand and share information about upcoming events.

Reach Out to Influencers

Influencers can use the metaverse as a platform to share their opinions and insights with their followers.

Promote Events

Events in the metaverse can help to spread word about an upcoming live show or concert.

Host Meetups

Meetups in the metaverse can be a great way to bring people together. They can even turn into real life events.

Showcase Products

Brands can use the metaverse to highlight their products. They can create a digital storefront and let people shop online.

Provide Customer Service

Customers can contact customer service representatives through the metaverse. They won’t need to wait for a response via email or phone call.

Bring Your Brand to Life

You can use the metaverse for promotional purposes. For example, you can create a virtual tour of your office.

Make Sales Easier

Branded items can be sold at a discount within the metaverse. This is a great way to generate extra revenue.

Improve SEO

SEO (search engine optimization) is becoming increasingly important for businesses. The metaverse provides a natural place for search engines to index content.

Use Social Media

Social media platforms like Facebook and Twitter can be used to advertise in the metaverse.

 Give Back

Brands can give back to their communities by supporting charities and nonprofits.

Grow Your Audience

The metaverse is a great way to grow your audience. By creating a presence there, you can encourage others to visit your website.

How Can the Metaverse Help Your Business?

There are several ways that the metaverse can help your business. The first thing that comes to mind is virtual reality tourism. If you own a restaurant, hotel, or other hospitality business, you can create an entire VR tour of your facility. Customers can explore your property without ever leaving home. Another option is to create a VR version of your product. For example, if you sell shoes, you could create a VR shoe fitting room where customers can see themselves wearing your product before they purchase it.

Another benefit of the metaverse is that it will give businesses access to new markets. In the past, companies had to travel to foreign countries to reach consumers. However, with the advent of the metaverse, companies can now market directly to people across the globe. For example, a clothing retailer could create a VR version of its storefront so that customers can shop from anywhere in the world.

The metaverse also gives brands access to a younger demographic. Millennials are known for being tech-savvy and open minded. Therefore, creating a VR version of your brand could be a great way to connect with this generation of consumers.

Finally, the metaverse offers businesses a chance to build stronger relationships with their customers. With the rise of the digital age, many consumers expect personalized interactions when interacting with brands. Therefore, the metaverse makes it possible for brands to deliver a better experience to their customers.

Brands can also use the metaverse to host events. For example, they could invite their customers to visit a store location and meet face-to-face with staff members.

This type of event could help to generate excitement around a product launch or encourage existing customers to return to the brand. It’s important to note that the metaverse isn’t just about creating a virtual experience. It’s also about connecting people across different platforms.

How Will Consumers Benefit From the Metaverse?

\Consumers will enjoy the benefits of the metaverse because it allows them to interact with brands in a whole new way. When users interact with brands through the metaverse, they feel like they have a personal connection with the brand. As a result, they are much more likely to buy products and services from that brand.

In addition, the metaverse creates opportunities for brands to engage with consumers on a deeper level. Users can share their opinions about a particular brand, which helps the company understand what consumers want. In turn, this information can be used to make future decisions regarding product development.

What Are Some Examples of Brands Using the Metaverse?

Several major brands are already using the metaverse to promote their products. For example, Nike created an entire VR store where consumers can try out different sneakers. Similarly, Target created a VR version of its store so that customers could virtually browse and pick up items.

Other examples include:

Amazon – Amazon has been one of the pioneers of the metaverse. Now, it’s expanding into other areas such as VR shopping.
Microsoft – Microsoft has been working hard to develop software that works well within the metaverse.
Google – Google has made significant investments in developing technology that works well within the VR environment.
How Will Consumers Benefit From the Metaverse?

\Consumers will enjoy the benefits of the metaverse because it allows them to interact with brands in a whole new way. When users interact with brands through the metaverse, they feel like they have a personal connection with the brand. As a result, they are much more likely to buy products and services from that brand.

In addition, the metaverse creates opportunities for brands to engage with consumers on a deeper level. Users can share their opinions about a particular brand, which helps the company understand what consumers want. In turn, this information can be used to make future decisions regarding product development.

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admin March 1, 2022 0 Comments

Digital Marketing Trends You Should Actually Focus in 2022

Digital marketing has been a part of the modern business world for quite some time now. It’s one of the most effective ways to reach out to your target market, which makes it an important tool that every small or large company should have.

In this article, we will be discussing digital marketing trends you should focus on in 2022.

So let’s get started!

Video Content Will Continue To Be King

Video content is king. Everyone knows that. And everyone is trying to figure out how to incorporate video into their website.

Video marketing engages people better than any other form of content. It helps companies build trust with their customers, increase brand awareness, and generate leads. According to Google, video marketing generates almost 3x higher ROI than text-based content. So, you might want to consider incorporating more video content into your existing website.

Also, if you are looking at increasing traffic to your website, then YouTube is the best platform. YouTube currently receives more than 3 billion views per month. This number is expected to grow significantly in the years ahead.

Voice Search Will Be A Huge Driver Of Growth

Voice search will completely take over the world of digital marketing. It allows you to ask questions directly through your phone. For example, instead of typing “how much does a car cost?” you could simply say “what is my car price?” You can also use voice search to find information like directions, weather forecasts, etc.

Google estimates that there are already 1.3 million voice-enabled devices in use. That number is expected to double by 2022. In fact, according to eMarketer, voice searches will account for nearly 20% of all online queries by 2022. This means that if you don’t start optimizing your website for voice search, you could be losing a ton of business.

Mobile First Indexing

Mobile first is the new normal. Consumers expect businesses to work seamlessly across multiple channels including desktop, tablet, and mobile.

Mobile first indexing is a new concept that allows search engines to prioritize mobile versions of websites over desktop ones. When a user types in a query into the search bar, the engine looks through its database and finds the results that match what the user typed. If the user was searching for a restaurant, the engine would look for restaurants that were optimized for mobile first. Therefore, when someone performs a search using their phone, the results will show up faster. If the user wants to see the full version of the site, they can click the link that appears above the snippet. This is how SEO works today. However, mobile first indexing changes things up a bit.

Social Media Is Getting Even More Important Than Ever Before

Social media has been around for quite some time now. It only makes sense that social media platforms have grown exponentially since then. According to Google, Facebook alone had 2 billion monthly active users in 2018. Instagram and Twitter also saw significant growth. These numbers speak for themselves. They prove that people spend a large portion of their day interacting with others via social media. Since social media plays such a big role in our lives, it only makes sense that businesses should try to leverage this platform to promote their brand.

Artificial Intelligence Will Dominate

Artificial Intelligence is one of the hottest topics right now. It is already taking over many industries, but as time goes by, it will be used everywhere. It will help us do everything from making decisions to driving cars.

It will even be able to create new content or products. So how will it affect the world of marketing?

Well, first of all, AI will replace human workers. In fact, according to Forrester Research, companies will save $15 billion just by replacing their employees with machines. AI will also allow marketers to provide better services to customers. They will be able to understand people’s needs and deliver them exactly when they need them.

Content Marketing Still Has A Lot Of Potential

Content marketing is not dead yet. In fact, it will continue to grow in importance over the next few years. People like to read content because it gives them value.

If you want your brand to stand out, then you need to create engaging content that people want to read. You should start by writing blog posts about topics related to your business. Then, you can expand into other forms of content such as infographics, videos, and ebooks.

Your Email List Won’t Convert As Well; Look for Alternative Communication Channels

Email marketing is still one of the most popular methods of communication for marketers. People love email newsletters because they are able to read about topics they care about without having to go through a lot of effort. Unfortunately, email lists aren’t converting as well as they once did. Consumers are spending less time reading emails and instead opting to watch videos or play games.

Brands need to find alternative channels for communicating with their audience. The idea behind this is that consumers want to communicate with brands in ways that don’t require too much work. For example, they might prefer watching an entertaining video rather than reading a long message. If brands want to reach out to their audiences, they should focus on creating short, engaging videos that convey a clear message.

Social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. are an option. These platforms allow consumers to communicate directly with businesses. They also give brands access to consumer data such as social network profiles, locations, interests, age, gender, etc.

Depersonalization is the New Marketing

Depersonalization is the new marketing trend. It is the process of making products look more personal than ever before. This includes using real-time data from social media platforms to show personalized content to each user.

Now, it’s not enough to just advertise your product anymore. You have to make sure that your customers feel special. This means making them feel valued.

Chatbots Will Become More Popular

Chatbots are basically virtual assistants that answer any question you throw at them. Companies are starting to develop their own versions of them. These bots will be able to communicate with humans and other bots. For example, they can tell you which restaurant offers the best deal right now. Or they can give you directions to the nearest store.

Chatbots are already changing customer service. Companies like Amazon, Netflix, and Uber use them to answer questions or solve problems.

Push Notifications

Push notifications are a type of communication that lets you send information to your customers instantly. They’ve become extremely popular recently because they provide convenience and efficiency. According to Google, 63% of all smartphone owners receive push notifications every day.

Two things are driving the emergence of push notifications as a digital marketing trend. One reason is the rise of smartphones. Smartphones have become so common that we expect our devices to always be connected to the internet. This makes push notifications much easier to implement.

Another reason is the increased popularity of social media platforms like Facebook and Twitter. Both sites offer ways for brands to promote themselves and connect with potential clients.

Push notifications keep users engaged with your brand. As long as they don’t annoy customers, these notifications can actually increase conversions.

Virtual Reality Will Be Huge

Virtual reality is one of the hottest topics in technology today. A lot of brands are investing a lot of money into developing VR experiences. In fact, Facebook recently announced its acquisition of Oculus for 2 billion dollars. This means that we’ll soon see a whole new generation of virtual reality devices.

VR has been around since the 1990’s. But it was expensive and required bulky equipment. Nowadays, thanks to smartphones, we have access to powerful headsets that make VR accessible to everyone.

Mobile Apps Will Drive Digital Transformation

Mobile apps aren’t just good for keeping us entertained anymore. They’re also useful tools for businesses. For example, mobile apps can help companies manage inventory or track sales. Some even allow consumers to pay online through their phones. As more and more people use smartphones as a way to shop, the need for mobile apps will only increase.

The Internet of Things Will Connect Everything Together

Internet Of Things is another trending term. It refers to physical objects being connected to the internet. These objects could be anything from refrigerators to cars. There are a lot of benefits associated with IoT.

One example is that when cars connect to the internet, traffic lights can adjust themselves accordingly. Another benefit is that manufacturers can track product usage and find out which parts are worn out sooner. The internet of things is the idea of connecting all objects to the internet. It’s the future of everything.

Social Media Advertising Will Go Mainstream

Social media advertising is already popular. It’s easy to do and it works well. However, most companies still struggle to get enough attention on social media platforms.

As a result, many businesses end up spending too much time trying to promote themselves on social networks. That’s why it’s important to focus on social media ads that actually work.

Blogging Isn’t Going Anywhere

Blogging is one of the most effective ways to build authority online. If you have a blog, then you should definitely start posting regularly.

People love reading blogs and they also share them on social media. You don’t need to write long posts either. Just keep them short and sweet.

Data Analytics Will Play An Important Role

Data analytics is another hot topic in tech right now. Companies are collecting massive amounts of data every day. This makes it possible for them to analyze big data sets.

Analytics helps companies understand what is happening in their business. It helps them make better decisions and improve customer service.

Local Search Is Going To Become Even More Important

Local search is important now, but it’s going to become even more important in the near future. Google is already launching local search tools that help consumers find services and products nearby.

Customer Service

Customer service is another area where businesses should focus in the future. Customers want to spend less time on technical issues and more time socializing instead. The best way to provide great customer service is to eliminate all the steps in the purchasing process. This means providing self-service options like live chat, email, or even Facebook Messenger.

Moats Will Be Non-Existent, Other than Brands

Today, moats refer to an advantage that only large companies have access to. In the future, however, moats will be non-existent.

That means that smaller companies won’t be able to maintain their position over larger competitors. The best way to compete against bigger rivals is to provide better services and products.

Let’s Wrap Up!

The digital world is changing at an incredible pace. Businesses need to be aware of new technology and how they can use it to increase sales and profits. The internet has changed the way we live our lives, and it’s only natural that businesses would want to adapt to these changes. You must stay up to date with the latest digital marketing trends. Some of the reasons include:

New Customers

If you’re not keeping up with current trends, then you might miss out on attracting new customers. When people hear about a new product or service, they tend to look at reviews first. This means if you haven’t reviewed your own website, social media pages, etc., then you won’t get as much traffic as you otherwise would.

More Sales

When people see something new, they’ll often click on links to learn more. That means if you haven‘t updated your content, your site, etc., then you’re missing out on opportunities to sell more products.

Better Customer Service

One of the best ways to attract new customers is by providing excellent customer service. However, this requires employees who know what they’re doing. If you don’t offer training courses, seminars, etc., then you may end up with employees who aren’t familiar with the latest trends.

Increased Productivity

As mentioned above, when your staff isn’t trained on the latest trends, they’ll have trouble implementing them correctly. This will result in slower productivity. It also increases the chance of errors being made.

Lower Costs

Some companies spend thousands of dollars every year on advertising. But if you’re not paying attention to the latest trends, then you’ll likely waste money. Instead, you could save money by investing in an online marketing strategy that works for you.

Every trend presents opportunities for marketers. We hope the above list of digital marketing trends help you plan your strategy and make sure you are on top of things.

Taproot initiates on point targeted marketing strategies that are sure to increase your awareness among your customers, which will allow you for maximum revenue generation and improved online presence that’ll bring you above competition.

If you are looking for the best digital marketing agency in Indore that can take your business to new heights in 2022, Taproot Media is here to help.

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admin December 8, 2021 0 Comments

How To Craft The Best Marketing Strategy For Real Estate Developers

Like every other industry, the real estate industry is also experiencing the digital revolution. Real estate professionals often look for new ways to grow their business, and marketing plays a significant role in capturing the client’s attention. Thus, having a solid real estate marketing strategy plays a critical role in growing your real estate business.

There are proven methods and ideas that can help you market real estate online. The digital platform allows you to get your business in front of the right audience and build a reliable brand. Although these methods have been proven effective, you should not expect miraculous results over time. In this article, we have compiled 10 marketing methods that will help you stand out from the competition and attract the right clients.

Define Your Target Audience and Objectives

The first step in building crushing marketing strategies for real estate includes identifying your target audience. Start by listing out the main objectives of your business and who are your ideal clients. To build a functional plan, you should first find answers to the following questions:

  • Determine your marketing budget.
  • Identify where the target audience spends its online time?
  • List out all the assets that will be needed. 
  • Find out which methods you can use to reach your end clients.

You can gain some insights from your competitors. Thus, you should begin by doing research on your competitors and their marketing strategies. This will give you a clear idea of the market and help you build a USP to stand out in the market.

Build A Real Estate Marketing Plan

Next, you should start working on a marketing plan. This plan will give you a comprehensive view of the overall goal, your target audience, strategy, and the metrics you will use to measure the success of your campaign. Some necessary items to include in your marketing plan are:

  • The summary of business
  • Your target audience and market
  • Channel you intend to use for marketing
  • Your budget
  • Material for marketing 
  • Metrics to measure success

Every good strategy including real estate digital marketing strategy must have a perfect balance of marketing mix. Thus, you should leverage earned, owned, and paid media to create an ideal plan for your real estate business.  

Identify Which Tools You Will Need

Building an effective marketing strategy is only one part of the job. To implement the strategy, you will need the right tools in place. You can get all the necessary real estate marketing tools that will cover the different requirements of your plan and allow you to implement it effectively.

These tools can cover everything from email marketing to keeping a track of your progress, and so much more. Since you will be using these tools for a long time, it is essential to choose the best ones. If you keep switching from one software to another, it will affect your productivity and hinder your business operations as well.

Design A Functional Website

A website is one of the most substantial ways to share information and content about your business. You can use your website to tell your brand’s unique story and connect with your target clients. Add a blog to your website and share different types of content with your clients to keep them engaged.

You can use this platform to display your completed projects and harness the trust of your audience. These simple real estate tips and tricks will help you market your brand and display your content in a way that will foster trust. You can use your website to establish trust among your audience and market your real estate brand at the same time.

Harness The Power Of Email Marketing

Email marketing is an effective method to stay in regular contact with your prospects. These email campaigns can be used for a lot of different purposes. From offering specific syndication to investors to highlight your new content, these campaigns can be used in more than one way.

One benefit of using these campaigns is that they can be tracked how users are engaging with your content. It will give you an insight into your real estate marketing strategy and allow you to convert your audience into investors.

List Your Commercial On Real Estate Portals

Commercial real estate listing services can be a great way to advertise your properties. All successful real estate developers use these sites to grab the customer’s attention and grow their reach. These portals are an effective tool to gain some exposure for your up-and-coming brand.

If you are developing a new marketing strategy, then you can expect some quantifiable results from the commercial listing portal. You can advertise your property listings on them, drive more leads, and increase your sales.

Add Value Through Useful Content

Adding value through meaningful content is one of the key real estate branding ideas that will help you stay on top of your marketing strategy. By sharing helpful content, you will nurture your prospects and have a chance to actively engage them in your business. Creating perfect might not be easy, this is why you just keep your focus on adding value through sharing new information.

The key to adding value is don’t just be a part of your noise. Instead, create beneficial and high-quality copies that are relevant to your business and entertaining to read. You can curate content in several different forms including blog posts, infographics, videos, etc.

Invest Energy In Search Engine Optimization

Search Engine Optimization or (SEO) is the primary reason why some websites are on the top, while others are left at the bottom. If you want your website to appear on the top search results, you will need to optimize your website using SEO best practices. You can use several realtors marketing tools to optimize your blog posts and other content of the website. 

Search Engine Optimization or (SEO) is the primary reason why some websites are on the top, while others are left at the bottom. If you want your website to appear on the top search results, you will need to optimize your website using SEO best practices. You can use several realtors marketing tools to optimize your blog posts and other content of the website. 

Incorporating relevant and high-ranking keywords into your website will make it easier for Google to find your website and put it on top. SEO is a complex process, and even the most successful real estate developers outsource this to a professional marketing agency. 

Utilize Social Media

Social media is one of the most used platforms. The good news is that this platform can also be used as a marketing channel to promote your real estate business. You can use different channels like LinkedIn, Twitter, and Facebook to get more attention on your property listings.

Social Media is an effective marketing strategy for real estate, and your company should be active on these platforms. Social media platforms can be used to spark conversation about your brand and get several people engaged in the conversation at the same time.

Make The Most Of Paid Advertising

Organic research is a powerful tool, but it has its limit. This is where you can benefit from the paid methods. Paid advertising is slowly becoming a popular tool to market products. The paid marketing methods don’t have to be expensive.

You can market your real estate brand on a limited budget with the paid method, especially on social media. You can use several realtors marketing tools to track the progress of your paid campaign and review whether or not this method is working for you.

Developing a robust real estate marketing strategy is going to be challenging, but everything you invest in the plan will ultimately help you build a reputation. This recognition will allow your clients to trust your brand and choose you over your competitors. Choosing the right real estate partner is integral in getting closer to your dream house. The Residence offers amazing housing deals in Indore. They are synonymous with luxury housing, and if you want to experience utmost comfort, visit their website and see for yourself!

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admin August 20, 2021 0 Comments
Millennial Asia businessmen and businesswomen meeting brainstorm

The Proven Process To Formulate a Winning Go-to-Market Strategy

Companies want to grow, and they are always looking for new strategies that will lead them to success. Whether you are launching a new product or trying to spice up the sales of existing ones, a company needs a proper go-to-market strategy to capture the attention of the right audience.

To ensure that your time and resources are spent optimally, you will need an actionable and effective marketing plan. However, the process of crafting that perfect strategy might not be easy to navigate. This article will help you develop a well-thought-out marketing strategy to launch your new products and connect with the audience effectively.

What Is A Go-to-market Strategy? And Why Do You Need One?

First things first, to formulate an effective plan, you first need to understand this marketing strategy. A GTM strategy is an action plan that outlines the essential steps to understand the new markets and customers. This strategy can be used for launching new products or re-launching your brand.

This strategy is somewhat like a marketing plan, but it is specified only on one product or service instead of marketing your entire brand. This strategy must have the components of a marketing plan, and it should be developed to create value. It should be used as a tool that can be shared across your company and updated as necessary

A GTM plan is not a one-dimensional plan; it serves a purpose when launching a new product. It offers clarity on several critical questions like the reason behind the product launch, which this product is for, and how the company will promote it.

A go-to-market plan also allows the companies to identify issues customers can face with the new product. This helps them provide the best experience to the customers and build trust. Companies can anticipate the issues and potential problems with this strategy, allowing them to solve them before the product is launched.

Four Components Of GTM

Strategy in business

Every good strategy is based on certain pillars and principles; these principles ensure the effectiveness of the plan. Thus, before you begin formulating a plan for your new product, you should consider these four essential components of a good market strategy:

  • Product-market Fit: What issues can you solve with your new product?
  • Target Audience: Who is the product for? Does your product solve the problems experienced by these customers? How much are they willing to pay for this solution?
  • Demand and Competition: Which companies already offer a similar product? Is there a demand in the market? If yes, then how much?
  • Distribution: What mediums will your company use to sell or distribute this product? Is your company considering digital mediums? If yes, then what? An app, website, or distribution through a third-party channel?

How To Build A Go To Market Strategy

Formulating a marketing strategy for a new product requires researching tactics and identifying customers. However, the process doesn’t stop there. Below we have outlined a 9-step process that will help you build a kickass marketing strategy.

1. Identify Your Target Market

Identification of the market serves as the pillar of a marketing strategy. The better you know your market, the better plan you’ll be able to build. Developing a product is the first step of the process, but the real income starts by getting that product to market. If you have manufactured a product, the next step is to identify who it is for?

Identifying your target audience will allow you to consider demographics, geography, economy, competition, etc. The market strategy begins by brainstorming a list of possible markets. You should compare these markets based on size, competition, barriers, growth, etc., and select the ideal market to launch your new product.

2. Know Your Target Customers

When marketing new products, the next step is to understand your ideal customer. Identifying the market brings you one step closer to understanding your target customers. After choosing a market, you should gather as much information as you can about your target audience. 

You can use focus interviews, interactions with customers in-store, online surveys, etc., to gather intel. This information will enable you to create a buyer persona and market your products accordingly. This information can also be used to map customer’s journeys, evaluate their experience, and streamline the entire process for your customers.

3. Research Your Competitors

Understanding your competitors is also a significant element of a new product marketing plan. Learning about your existing competitors allows you to recognize and understand the position of an existing product. You can evaluate their marketing plans and identify loops to eliminate the gap.

4. Understand Your Brand Position

After researching your competitors, you should evaluate your brand or products in comparison to them. Assess your strengths and weaknesses and identify the means to establish a competitive advantage over their products. This way, you will be able to market your products uniquely and establish yourself as a trusted alternative to the end customers.

5. Define Your Unique Value Proposition

The next step in your product’s marketing strategy is to understand the significant features and benefits of your product. Analyze your product from the perspective of your target audience. This will give you insights into your products and customers as well, allowing you to market your products more efficiently. Use this information to create a unique value for your product and highlight this proposition during marketing. 

6. Select Your Marketing Channels

Marketing channels are the ultimate mediums to reach your customers. These channels can include the internet, retail stores, call centers, direct partners, etc. The next step to your go-to-market process is to ensure every marketing channel is integrated with the others. A seamless marketing channel will allow a consistent brand experience for customers and make it easy for you to sell complex services.

7. Set A Budget

In the next step, you should focus on your pricing strategy. Estimate the costs of your marketing strategy and work on the price model of the product as well. Start by evaluating the price of similar products and how your competitors are pricing their products. This will give you an advantage in the market and allow you to price your products optimally. 

8. Start By Building Brand Equity

Building the equity of your brand is the most crucial step in marketing new products. Brand equity is how your audience perceives your brand, and stronger brand equity encourages customer loyalty. Your marketing efforts should be directed toward building brand equity. This will not only help you market and sell a current product, but it will make it easier for you to market new products in the future. 

9. Develop Marketing Strategy

Once you have followed all the nine steps of your marketing process, it is time to bring your product to market. All these factors will ensure your brand is in place and you have an edge in the market, making it easier to launch your product. 


These steps serve as perfect starting points to formulate a winning go-to-marketing plan. However, the assistance of an expert can make the process simpler and more streamlined. Trusted Marketing Company in Indore can keep up with the changing marketing trends and help you adapt accordingly. They can market your products in the correct market, and ensure it gets in front of the ideal customers.

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admin July 31, 2021 0 Comments

Content Marketing – Future of Your Brand

Content Marketing - There is NO easy way to do it, and if anyone tells you otherwise, laugh and walk away
content marketing for business

Before we dive into the topic, let us first discuss What is Content Marketing?

According to Joe Pulizzi, Founder of Content Marketing Institute, it is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – to drive profitable customer action.

The definition by itself specifies that we need to distribute valuable content consistently. It also states that we need to keep our audience in mind while building such content. And then, only then, will we be able to drive profits.


As a marketing agency, we are often tasked with the opportunity to build content for our clients. We have been in the business for a couple of years, and we have content writers who have worked with a few sectors like Hospitality, Real-Estate, and of course, Digital Marketing. To stay current and study about the industries they specialize in their main task. That is probably oversimplifying, but for our blog today, those are the two main To-Dos.

So, why is Content Marketing such a big thing?

The answer to this boils down to an adage that says, a successful business is a customer-centric one. Now, what do we mean by customer-centricity, and how does it relate to digital marketing and media?

As many are taught in B-schools, a business needs to focus on a customer problem or inconvenience and then solve that problem. Similarly, in digital marketing, we want first to see our target audiences’ pain points and what they are looking for online. Once we understand that, we can develop content addressing this problem or inconvenience and impart knowledge or guide them towards the solution. Content marketing is more about helping the audience and less about sales.

How does Content Marketing help your business?

In simple terms, by creating useful and engaging content for your audiences, you instill a sense of confidence and trust. In turn, this helps you interact with them, learn more about them, and build a strong word of mouth network. Of course, there is the occasional brand plugin; in the end, it is still business.

It doesn’t have to be a blog; it does not need to have a certain length in words. That’s the beauty of content. Blog posts, Podcast recordings, White papers & downloadable guides, Infographics, You Tube videos that benefit customers, or any other material that would allow you to convey your message to your target audience.

Top Mistakes most companies make with content marketing –

  1. Using Automated Tools

Let us understand the basic principle of these tools. They take text that you provide and change various words to synonyms or rearrange sentences. Today, no software has the AI to write meaningful content or churn content from the text you provide it. If there were, content marketing would lose all meaning, and google would probably be shutting down.


  1. Just Avoiding Plagiarism –

The next most sued technique is to pick four blogs with similar content to the one   your SEO guy asked you to write and just rewrite them in your own words. This way, you will be able to fool Google and it may not realize that you are kind of copying the content; however, there are other ways it will know for sure that you have cheated. The viewers who come on to read your blogs will be bouncing off more often than usual. All the efforts go down the drain, and you will find yourself in a situation when you are asking your SEO guy, “how to reduce your bounce rate?”

  1. Outsourcing for Cheap or Worse, for Free –

We have all been there, if not for content marketing, then for something else. Asking for your friend’s kid to make you company presentation because he is right on the computer is no different from going to a commerce student and asking him to file your income tax returns because he is just so good with numbers.

We tend to cut corners when it comes to things we don’t completely understand or things that do not have an immediate return value. Content marketing falls into the same bracket. There will be markers for you to track the audience and see that things are moving in the right direction, but it takes time.

So, how do we do it? What is our process at Taproot for building meaningful content for our clients?

As an agency, we believe content is at the center of all things. SEO marketing for a jeweller or web development for a small home-run pickles establishment or managing social media for a large corporation.

Step 1

We need first to find what our desired audience is looking for regarding our service or our product. Once we figure that out, it is safe sails from there.

Step 2

Once we zero in on the subject that needs to be addressed, we have to figure out what medium we will use to communicate with our audience. Now this by itself could be a separate topic to be discussed. However, we have to decide if an infographic on our social media channel would work best, or would it be a podcast. Does it have to be on one of our assets, or could we collaborate with another network to spread the message?

Step 3

When we develop content, we do a lot of testing. We qualify with consultants from the industry to identify if the content we have created will reach our audiences. We deploy that content in various formats across many channels to bring more people to our desired page to see the content.

Step 4

Finally, we deploy the content. Quality checks and all feedbacks implemented; we try and put out the material close to perfect.

Step 5

Everything we do at Taproot revolves around our audiences; however, we need to have accurate reports and statistics to see what worked for the client and what is the ROI we were able to bring. As an agency, it is crucial to test waters, experiment, and prove to your client that you can bring them a decent return on investment. Some things take more time, and some can be measured quickly. Either way, we gather this information to be able to better ourselves and learn from these observations.

If done right, what possible benefits does content marketing bring to your business?

  1. It provides information of value to your target audiences. It isn’t an interrupting advert that just pops up where the viewer waits to skip it. Instead, it is something he has found to address his question.
  2. By addressing the viewer’s problem and offering a solution, you may have created a customer. It may also develop a sense of reciprocity with customers.
  3. Content marketing creates content that gets shared. It is not the primary goal, but it is something we keep in mind. When you say. “This S#!T is going viral!” what you mean is that this content is so impressive that people are loving it and putting the effort to share it with their friends.
  4. Genuine and crisp content also has SEO benefits. It helps people find you quickly and increases traffic to your property or website.


Lastly, we would like to iterate; there is NO easy way; however, with time and practice, you will be able to increase your standing in your domain of expertise. We hope you enjoyed reading what we have to say on the topic. Please feel free to drop a comment; we would love to hear what you think. Lastly, do stay connected to many more interesting topics in the future.

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admin July 18, 2020 0 Comments
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