Digital marketing has been a part of the modern business world for quite some time now. It’s one of the most effective ways to reach out to your target market, which makes it an important tool that every small or large company should have.
In this article, we will be discussing digital marketing trends you should focus on in 2022.
So let’s get started!
Video Content Will Continue To Be King
Video content is king. Everyone knows that. And everyone is trying to figure out how to incorporate video into their website.
Video marketing engages people better than any other form of content. It helps companies build trust with their customers, increase brand awareness, and generate leads. According to Google, video marketing generates almost 3x higher ROI than text-based content. So, you might want to consider incorporating more video content into your existing website.
Also, if you are looking at increasing traffic to your website, then YouTube is the best platform. YouTube currently receives more than 3 billion views per month. This number is expected to grow significantly in the years ahead.
Voice Search Will Be A Huge Driver Of Growth
Voice search will completely take over the world of digital marketing. It allows you to ask questions directly through your phone. For example, instead of typing “how much does a car cost?” you could simply say “what is my car price?” You can also use voice search to find information like directions, weather forecasts, etc.
Google estimates that there are already 1.3 million voice-enabled devices in use. That number is expected to double by 2022. In fact, according to eMarketer, voice searches will account for nearly 20% of all online queries by 2022. This means that if you don’t start optimizing your website for voice search, you could be losing a ton of business.
Mobile First Indexing
Mobile first is the new normal. Consumers expect businesses to work seamlessly across multiple channels including desktop, tablet, and mobile.
Mobile first indexing is a new concept that allows search engines to prioritize mobile versions of websites over desktop ones. When a user types in a query into the search bar, the engine looks through its database and finds the results that match what the user typed. If the user was searching for a restaurant, the engine would look for restaurants that were optimized for mobile first. Therefore, when someone performs a search using their phone, the results will show up faster. If the user wants to see the full version of the site, they can click the link that appears above the snippet. This is how SEO works today. However, mobile first indexing changes things up a bit.
Social Media Is Getting Even More Important Than Ever Before
Social media has been around for quite some time now. It only makes sense that social media platforms have grown exponentially since then. According to Google, Facebook alone had 2 billion monthly active users in 2018. Instagram and Twitter also saw significant growth. These numbers speak for themselves. They prove that people spend a large portion of their day interacting with others via social media. Since social media plays such a big role in our lives, it only makes sense that businesses should try to leverage this platform to promote their brand.
Artificial Intelligence Will Dominate
Artificial Intelligence is one of the hottest topics right now. It is already taking over many industries, but as time goes by, it will be used everywhere. It will help us do everything from making decisions to driving cars.
It will even be able to create new content or products. So how will it affect the world of marketing?
Well, first of all, AI will replace human workers. In fact, according to Forrester Research, companies will save $15 billion just by replacing their employees with machines. AI will also allow marketers to provide better services to customers. They will be able to understand people’s needs and deliver them exactly when they need them.
Content Marketing Still Has A Lot Of Potential
Content marketing is not dead yet. In fact, it will continue to grow in importance over the next few years. People like to read content because it gives them value.
If you want your brand to stand out, then you need to create engaging content that people want to read. You should start by writing blog posts about topics related to your business. Then, you can expand into other forms of content such as infographics, videos, and ebooks.
Your Email List Won’t Convert As Well; Look for Alternative Communication Channels
Email marketing is still one of the most popular methods of communication for marketers. People love email newsletters because they are able to read about topics they care about without having to go through a lot of effort. Unfortunately, email lists aren’t converting as well as they once did. Consumers are spending less time reading emails and instead opting to watch videos or play games.
Brands need to find alternative channels for communicating with their audience. The idea behind this is that consumers want to communicate with brands in ways that don’t require too much work. For example, they might prefer watching an entertaining video rather than reading a long message. If brands want to reach out to their audiences, they should focus on creating short, engaging videos that convey a clear message.
Social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. are an option. These platforms allow consumers to communicate directly with businesses. They also give brands access to consumer data such as social network profiles, locations, interests, age, gender, etc.
Depersonalization is the New Marketing
Depersonalization is the new marketing trend. It is the process of making products look more personal than ever before. This includes using real-time data from social media platforms to show personalized content to each user.
Now, it’s not enough to just advertise your product anymore. You have to make sure that your customers feel special. This means making them feel valued.
Chatbots Will Become More Popular
Chatbots are basically virtual assistants that answer any question you throw at them. Companies are starting to develop their own versions of them. These bots will be able to communicate with humans and other bots. For example, they can tell you which restaurant offers the best deal right now. Or they can give you directions to the nearest store.
Chatbots are already changing customer service. Companies like Amazon, Netflix, and Uber use them to answer questions or solve problems.
Push notifications are a type of communication that lets you send information to your customers instantly. They’ve become extremely popular recently because they provide convenience and efficiency. According to Google, 63% of all smartphone owners receive push notifications every day.
Two things are driving the emergence of push notifications as a digital marketing trend. One reason is the rise of smartphones. Smartphones have become so common that we expect our devices to always be connected to the internet. This makes push notifications much easier to implement.
Another reason is the increased popularity of social media platforms like Facebook and Twitter. Both sites offer ways for brands to promote themselves and connect with potential clients.
Push notifications keep users engaged with your brand. As long as they don’t annoy customers, these notifications can actually increase conversions.
Virtual Reality Will Be Huge
Virtual reality is one of the hottest topics in technology today. A lot of brands are investing a lot of money into developing VR experiences. In fact, Facebook recently announced its acquisition of Oculus for 2 billion dollars. This means that we’ll soon see a whole new generation of virtual reality devices.
VR has been around since the 1990’s. But it was expensive and required bulky equipment. Nowadays, thanks to smartphones, we have access to powerful headsets that make VR accessible to everyone.
Mobile Apps Will Drive Digital Transformation
Mobile apps aren’t just good for keeping us entertained anymore. They’re also useful tools for businesses. For example, mobile apps can help companies manage inventory or track sales. Some even allow consumers to pay online through their phones. As more and more people use smartphones as a way to shop, the need for mobile apps will only increase.
The Internet of Things Will Connect Everything Together
Internet Of Things is another trending term. It refers to physical objects being connected to the internet. These objects could be anything from refrigerators to cars. There are a lot of benefits associated with IoT.
One example is that when cars connect to the internet, traffic lights can adjust themselves accordingly. Another benefit is that manufacturers can track product usage and find out which parts are worn out sooner. The internet of things is the idea of connecting all objects to the internet. It’s the future of everything.
Social Media Advertising Will Go Mainstream
Social media advertising is already popular. It’s easy to do and it works well. However, most companies still struggle to get enough attention on social media platforms.
As a result, many businesses end up spending too much time trying to promote themselves on social networks. That’s why it’s important to focus on social media ads that actually work.
Blogging Isn’t Going Anywhere
Blogging is one of the most effective ways to build authority online. If you have a blog, then you should definitely start posting regularly.
People love reading blogs and they also share them on social media. You don’t need to write long posts either. Just keep them short and sweet.
Data Analytics Will Play An Important Role
Data analytics is another hot topic in tech right now. Companies are collecting massive amounts of data every day. This makes it possible for them to analyze big data sets.
Analytics helps companies understand what is happening in their business. It helps them make better decisions and improve customer service.
Local Search Is Going To Become Even More Important
Local search is important now, but it’s going to become even more important in the near future. Google is already launching local search tools that help consumers find services and products nearby.
Customer service is another area where businesses should focus in the future. Customers want to spend less time on technical issues and more time socializing instead. The best way to provide great customer service is to eliminate all the steps in the purchasing process. This means providing self-service options like live chat, email, or even Facebook Messenger.
Moats Will Be Non-Existent, Other than Brands
Today, moats refer to an advantage that only large companies have access to. In the future, however, moats will be non-existent.
That means that smaller companies won’t be able to maintain their position over larger competitors. The best way to compete against bigger rivals is to provide better services and products.
Let’s Wrap Up!
The digital world is changing at an incredible pace. Businesses need to be aware of new technology and how they can use it to increase sales and profits. The internet has changed the way we live our lives, and it’s only natural that businesses would want to adapt to these changes. You must stay up to date with the latest digital marketing trends. Some of the reasons include:
If you’re not keeping up with current trends, then you might miss out on attracting new customers. When people hear about a new product or service, they tend to look at reviews first. This means if you haven’t reviewed your own website, social media pages, etc., then you won’t get as much traffic as you otherwise would.
When people see something new, they’ll often click on links to learn more. That means if you haven‘t updated your content, your site, etc., then you’re missing out on opportunities to sell more products.
Better Customer Service
One of the best ways to attract new customers is by providing excellent customer service. However, this requires employees who know what they’re doing. If you don’t offer training courses, seminars, etc., then you may end up with employees who aren’t familiar with the latest trends.
As mentioned above, when your staff isn’t trained on the latest trends, they’ll have trouble implementing them correctly. This will result in slower productivity. It also increases the chance of errors being made.
Some companies spend thousands of dollars every year on advertising. But if you’re not paying attention to the latest trends, then you’ll likely waste money. Instead, you could save money by investing in an online marketing strategy that works for you.
Every trend presents opportunities for marketers. We hope the above list of digital marketing trends help you plan your strategy and make sure you are on top of things.
Taproot initiates on point targeted marketing strategies that are sure to increase your awareness among your customers, which will allow you for maximum revenue generation and improved online presence that’ll bring you above competition.