Category: Digital Marketing

The Role of the Metaverse in Your Digital Marketing Plan 2022

How does the metaverse fit into your marketing plan for 2022? What role does it play in your overall strategy?

The metaverse is a new frontier for digital marketers. It is a virtual reality (VR) universe where users can interact with each other. The metaverse was originally envisioned as a place where people would meet their friends and family, share experiences, and create new things together. It’s an environment that’s not just about entertainment but also about education, collaboration, and social networking.

As VR becomes more mainstream, we will see more businesses using it to connect with customers. For example, some companies are already offering VR tours of their facilities or even creating entire worlds within the metaverse. In addition, there are many opportunities for brands to use VR to reach out to consumers and engage them on a deeper level.

In this article, we’ll look at how you can use the metaverse to engage and attract customers online. We’ll also explore some of the challenges that come with developing an effective strategy.

The metaverse consists of three main components:

Metaverse is a new type of decentralized network that is based on blockchain technology. It allows users to create their own digital assets and use them as currency, or tokens.

The metaverse consists of three main components:

Virtual Reality Worlds

A VR world is a computer-generated 3D environment that allows users to experience something from another perspective. Users wear headsets that display images onto screens inside their heads. They then move around in the virtual space, interacting with objects and experiencing different sensations.

Social Networking Platforms

A social networking platform is a website that allows users to communicate with one another. These platforms usually have features like messaging, video chat, photo sharing, and gaming. Some of these sites include Facebook, Twitter, Instagram, Snapchat, Google+, LinkedIn, Pinterest, Reddit, Tumblr, YouTube, and Vimeo.

Augmented Reality Apps

An augmented reality app uses technology to superimpose information over real life. This type of application is similar to a smartphone camera lens that overlays text and/or graphics onto a live view of the user’s surroundings. Popular examples include Pokémon Go, Apple Maps, Yelp, and Google Earth.

How Does It Work?

In order to understand how metaverse works, let’s take a look at an analogy: imagine that you want to buy something online but you don’t know where to go. You may ask your friends if they can recommend a store, or you may search online using Google. If you find the right website, you will be able to make a purchase. This is exactly what happens with the metaverse. When someone wants to buy something, he/she creates an account on the platform, then sends money to the address provided by the seller. Once the transaction has been completed, both parties receive their respective coins.

How Does Metaverse Differ From Other Platforms?

When we talk about “doing business”, we usually think of companies like Amazon, eBay, Alibaba, etc. These platforms allow us to sell our products and services directly to customers without having to pay intermediaries (like banks). However, these platforms also have some drawbacks. First, they are centralized. That means that all transactions must pass through one single server. Second, they charge fees for each transaction. Third, they can shut down any time they wish. Fourth, they are not transparent. They keep information about their users private.

However, the metaverse is different. It is a decentralized system. Therefore, no central authority controls it. Instead, it is run by thousands of servers around the world. As a result, metaverse is much faster than its competitors. Because it uses blockchain technology, it is extremely secure. Even though it is still in development, it already offers a wide range of features.

Why Use the Metaverse?

There are many reasons why brands should consider using the metaverse.

Engage Customers Online

The metaverse offers brands a unique opportunity to connect directly with consumers. They don’t have to rely on traditional advertising methods like TV ads or billboards. Instead, they can reach out to their audience by interacting with them in a fun and engaging way.

Increase Brand Awareness

By hosting events in the metaverse, brands can increase awareness of their products and services. People can attend these events and learn more about what the company stands for. They can also get a taste of the brand before making any purchases.

Generate New Revenue Opportunities

By launching campaigns in the metaverse, companies can tap into new revenue streams. Brands can sell branded merchandise such as t-shirts or hats.
They can also offer premium experiences that include things like food and drinks.

Create Unique Experiences

Brands can create unique experiences for their audiences. This includes everything from games to music concerts. People can interact with each other and enjoy themselves while doing so.

Build Loyalty

If your brand has loyal fans, they can become ambassadors of the metaverse. They can promote your brand and share information about upcoming events.

Reach Out to Influencers

Influencers can use the metaverse as a platform to share their opinions and insights with their followers.

Promote Events

Events in the metaverse can help to spread word about an upcoming live show or concert.

Host Meetups

Meetups in the metaverse can be a great way to bring people together. They can even turn into real life events.

Showcase Products

Brands can use the metaverse to highlight their products. They can create a digital storefront and let people shop online.

Provide Customer Service

Customers can contact customer service representatives through the metaverse. They won’t need to wait for a response via email or phone call.

Bring Your Brand to Life

You can use the metaverse for promotional purposes. For example, you can create a virtual tour of your office.

Make Sales Easier

Branded items can be sold at a discount within the metaverse. This is a great way to generate extra revenue.

Improve SEO

SEO (search engine optimization) is becoming increasingly important for businesses. The metaverse provides a natural place for search engines to index content.

Use Social Media

Social media platforms like Facebook and Twitter can be used to advertise in the metaverse.

 Give Back

Brands can give back to their communities by supporting charities and nonprofits.

Grow Your Audience

The metaverse is a great way to grow your audience. By creating a presence there, you can encourage others to visit your website.

How Can the Metaverse Help Your Business?

There are several ways that the metaverse can help your business. The first thing that comes to mind is virtual reality tourism. If you own a restaurant, hotel, or other hospitality business, you can create an entire VR tour of your facility. Customers can explore your property without ever leaving home. Another option is to create a VR version of your product. For example, if you sell shoes, you could create a VR shoe fitting room where customers can see themselves wearing your product before they purchase it.

Another benefit of the metaverse is that it will give businesses access to new markets. In the past, companies had to travel to foreign countries to reach consumers. However, with the advent of the metaverse, companies can now market directly to people across the globe. For example, a clothing retailer could create a VR version of its storefront so that customers can shop from anywhere in the world.

The metaverse also gives brands access to a younger demographic. Millennials are known for being tech-savvy and open minded. Therefore, creating a VR version of your brand could be a great way to connect with this generation of consumers.

Finally, the metaverse offers businesses a chance to build stronger relationships with their customers. With the rise of the digital age, many consumers expect personalized interactions when interacting with brands. Therefore, the metaverse makes it possible for brands to deliver a better experience to their customers.

Brands can also use the metaverse to host events. For example, they could invite their customers to visit a store location and meet face-to-face with staff members.

This type of event could help to generate excitement around a product launch or encourage existing customers to return to the brand. It’s important to note that the metaverse isn’t just about creating a virtual experience. It’s also about connecting people across different platforms.

How Will Consumers Benefit From the Metaverse?

\Consumers will enjoy the benefits of the metaverse because it allows them to interact with brands in a whole new way. When users interact with brands through the metaverse, they feel like they have a personal connection with the brand. As a result, they are much more likely to buy products and services from that brand.

In addition, the metaverse creates opportunities for brands to engage with consumers on a deeper level. Users can share their opinions about a particular brand, which helps the company understand what consumers want. In turn, this information can be used to make future decisions regarding product development.

What Are Some Examples of Brands Using the Metaverse?

Several major brands are already using the metaverse to promote their products. For example, Nike created an entire VR store where consumers can try out different sneakers. Similarly, Target created a VR version of its store so that customers could virtually browse and pick up items.

Other examples include:

Amazon – Amazon has been one of the pioneers of the metaverse. Now, it’s expanding into other areas such as VR shopping.
Microsoft – Microsoft has been working hard to develop software that works well within the metaverse.
Google – Google has made significant investments in developing technology that works well within the VR environment.
How Will Consumers Benefit From the Metaverse?

\Consumers will enjoy the benefits of the metaverse because it allows them to interact with brands in a whole new way. When users interact with brands through the metaverse, they feel like they have a personal connection with the brand. As a result, they are much more likely to buy products and services from that brand.

In addition, the metaverse creates opportunities for brands to engage with consumers on a deeper level. Users can share their opinions about a particular brand, which helps the company understand what consumers want. In turn, this information can be used to make future decisions regarding product development.

Read More
admin March 1, 2022 0 Comments

Digital Marketing Trends You Should Actually Focus in 2022

Digital marketing has been a part of the modern business world for quite some time now. It’s one of the most effective ways to reach out to your target market, which makes it an important tool that every small or large company should have.

In this article, we will be discussing digital marketing trends you should focus on in 2022.

So let’s get started!

Video Content Will Continue To Be King

Video content is king. Everyone knows that. And everyone is trying to figure out how to incorporate video into their website.

Video marketing engages people better than any other form of content. It helps companies build trust with their customers, increase brand awareness, and generate leads. According to Google, video marketing generates almost 3x higher ROI than text-based content. So, you might want to consider incorporating more video content into your existing website.

Also, if you are looking at increasing traffic to your website, then YouTube is the best platform. YouTube currently receives more than 3 billion views per month. This number is expected to grow significantly in the years ahead.

Voice Search Will Be A Huge Driver Of Growth

Voice search will completely take over the world of digital marketing. It allows you to ask questions directly through your phone. For example, instead of typing “how much does a car cost?” you could simply say “what is my car price?” You can also use voice search to find information like directions, weather forecasts, etc.

Google estimates that there are already 1.3 million voice-enabled devices in use. That number is expected to double by 2022. In fact, according to eMarketer, voice searches will account for nearly 20% of all online queries by 2022. This means that if you don’t start optimizing your website for voice search, you could be losing a ton of business.

Mobile First Indexing

Mobile first is the new normal. Consumers expect businesses to work seamlessly across multiple channels including desktop, tablet, and mobile.

Mobile first indexing is a new concept that allows search engines to prioritize mobile versions of websites over desktop ones. When a user types in a query into the search bar, the engine looks through its database and finds the results that match what the user typed. If the user was searching for a restaurant, the engine would look for restaurants that were optimized for mobile first. Therefore, when someone performs a search using their phone, the results will show up faster. If the user wants to see the full version of the site, they can click the link that appears above the snippet. This is how SEO works today. However, mobile first indexing changes things up a bit.

Social Media Is Getting Even More Important Than Ever Before

Social media has been around for quite some time now. It only makes sense that social media platforms have grown exponentially since then. According to Google, Facebook alone had 2 billion monthly active users in 2018. Instagram and Twitter also saw significant growth. These numbers speak for themselves. They prove that people spend a large portion of their day interacting with others via social media. Since social media plays such a big role in our lives, it only makes sense that businesses should try to leverage this platform to promote their brand.

Artificial Intelligence Will Dominate

Artificial Intelligence is one of the hottest topics right now. It is already taking over many industries, but as time goes by, it will be used everywhere. It will help us do everything from making decisions to driving cars.

It will even be able to create new content or products. So how will it affect the world of marketing?

Well, first of all, AI will replace human workers. In fact, according to Forrester Research, companies will save $15 billion just by replacing their employees with machines. AI will also allow marketers to provide better services to customers. They will be able to understand people’s needs and deliver them exactly when they need them.

Content Marketing Still Has A Lot Of Potential

Content marketing is not dead yet. In fact, it will continue to grow in importance over the next few years. People like to read content because it gives them value.

If you want your brand to stand out, then you need to create engaging content that people want to read. You should start by writing blog posts about topics related to your business. Then, you can expand into other forms of content such as infographics, videos, and ebooks.

Your Email List Won’t Convert As Well; Look for Alternative Communication Channels

Email marketing is still one of the most popular methods of communication for marketers. People love email newsletters because they are able to read about topics they care about without having to go through a lot of effort. Unfortunately, email lists aren’t converting as well as they once did. Consumers are spending less time reading emails and instead opting to watch videos or play games.

Brands need to find alternative channels for communicating with their audience. The idea behind this is that consumers want to communicate with brands in ways that don’t require too much work. For example, they might prefer watching an entertaining video rather than reading a long message. If brands want to reach out to their audiences, they should focus on creating short, engaging videos that convey a clear message.

Social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. are an option. These platforms allow consumers to communicate directly with businesses. They also give brands access to consumer data such as social network profiles, locations, interests, age, gender, etc.

Depersonalization is the New Marketing

Depersonalization is the new marketing trend. It is the process of making products look more personal than ever before. This includes using real-time data from social media platforms to show personalized content to each user.

Now, it’s not enough to just advertise your product anymore. You have to make sure that your customers feel special. This means making them feel valued.

Chatbots Will Become More Popular

Chatbots are basically virtual assistants that answer any question you throw at them. Companies are starting to develop their own versions of them. These bots will be able to communicate with humans and other bots. For example, they can tell you which restaurant offers the best deal right now. Or they can give you directions to the nearest store.

Chatbots are already changing customer service. Companies like Amazon, Netflix, and Uber use them to answer questions or solve problems.

Push Notifications

Push notifications are a type of communication that lets you send information to your customers instantly. They’ve become extremely popular recently because they provide convenience and efficiency. According to Google, 63% of all smartphone owners receive push notifications every day.

Two things are driving the emergence of push notifications as a digital marketing trend. One reason is the rise of smartphones. Smartphones have become so common that we expect our devices to always be connected to the internet. This makes push notifications much easier to implement.

Another reason is the increased popularity of social media platforms like Facebook and Twitter. Both sites offer ways for brands to promote themselves and connect with potential clients.

Push notifications keep users engaged with your brand. As long as they don’t annoy customers, these notifications can actually increase conversions.

Virtual Reality Will Be Huge

Virtual reality is one of the hottest topics in technology today. A lot of brands are investing a lot of money into developing VR experiences. In fact, Facebook recently announced its acquisition of Oculus for 2 billion dollars. This means that we’ll soon see a whole new generation of virtual reality devices.

VR has been around since the 1990’s. But it was expensive and required bulky equipment. Nowadays, thanks to smartphones, we have access to powerful headsets that make VR accessible to everyone.

Mobile Apps Will Drive Digital Transformation

Mobile apps aren’t just good for keeping us entertained anymore. They’re also useful tools for businesses. For example, mobile apps can help companies manage inventory or track sales. Some even allow consumers to pay online through their phones. As more and more people use smartphones as a way to shop, the need for mobile apps will only increase.

The Internet of Things Will Connect Everything Together

Internet Of Things is another trending term. It refers to physical objects being connected to the internet. These objects could be anything from refrigerators to cars. There are a lot of benefits associated with IoT.

One example is that when cars connect to the internet, traffic lights can adjust themselves accordingly. Another benefit is that manufacturers can track product usage and find out which parts are worn out sooner. The internet of things is the idea of connecting all objects to the internet. It’s the future of everything.

Social Media Advertising Will Go Mainstream

Social media advertising is already popular. It’s easy to do and it works well. However, most companies still struggle to get enough attention on social media platforms.

As a result, many businesses end up spending too much time trying to promote themselves on social networks. That’s why it’s important to focus on social media ads that actually work.

Blogging Isn’t Going Anywhere

Blogging is one of the most effective ways to build authority online. If you have a blog, then you should definitely start posting regularly.

People love reading blogs and they also share them on social media. You don’t need to write long posts either. Just keep them short and sweet.

Data Analytics Will Play An Important Role

Data analytics is another hot topic in tech right now. Companies are collecting massive amounts of data every day. This makes it possible for them to analyze big data sets.

Analytics helps companies understand what is happening in their business. It helps them make better decisions and improve customer service.

Local Search Is Going To Become Even More Important

Local search is important now, but it’s going to become even more important in the near future. Google is already launching local search tools that help consumers find services and products nearby.

Customer Service

Customer service is another area where businesses should focus in the future. Customers want to spend less time on technical issues and more time socializing instead. The best way to provide great customer service is to eliminate all the steps in the purchasing process. This means providing self-service options like live chat, email, or even Facebook Messenger.

Moats Will Be Non-Existent, Other than Brands

Today, moats refer to an advantage that only large companies have access to. In the future, however, moats will be non-existent.

That means that smaller companies won’t be able to maintain their position over larger competitors. The best way to compete against bigger rivals is to provide better services and products.

Let’s Wrap Up!

The digital world is changing at an incredible pace. Businesses need to be aware of new technology and how they can use it to increase sales and profits. The internet has changed the way we live our lives, and it’s only natural that businesses would want to adapt to these changes. You must stay up to date with the latest digital marketing trends. Some of the reasons include:

New Customers

If you’re not keeping up with current trends, then you might miss out on attracting new customers. When people hear about a new product or service, they tend to look at reviews first. This means if you haven’t reviewed your own website, social media pages, etc., then you won’t get as much traffic as you otherwise would.

More Sales

When people see something new, they’ll often click on links to learn more. That means if you haven‘t updated your content, your site, etc., then you’re missing out on opportunities to sell more products.

Better Customer Service

One of the best ways to attract new customers is by providing excellent customer service. However, this requires employees who know what they’re doing. If you don’t offer training courses, seminars, etc., then you may end up with employees who aren’t familiar with the latest trends.

Increased Productivity

As mentioned above, when your staff isn’t trained on the latest trends, they’ll have trouble implementing them correctly. This will result in slower productivity. It also increases the chance of errors being made.

Lower Costs

Some companies spend thousands of dollars every year on advertising. But if you’re not paying attention to the latest trends, then you’ll likely waste money. Instead, you could save money by investing in an online marketing strategy that works for you.

Every trend presents opportunities for marketers. We hope the above list of digital marketing trends help you plan your strategy and make sure you are on top of things.

Taproot initiates on point targeted marketing strategies that are sure to increase your awareness among your customers, which will allow you for maximum revenue generation and improved online presence that’ll bring you above competition.

If you are looking for the best digital marketing agency in Indore that can take your business to new heights in 2022, Taproot Media is here to help.

Read More
admin December 8, 2021 0 Comments

How to choose the best digital marketing agency?

Businesses nowadays look forward to becoming an internet sensation as people are highly active on social media in present time. Also, with the gradual increase in the cost of electronic and print media, businesses find it much more affordable and efficient to engage with clients through social media. The choice of a client to go online for choosing a brand and ultimately purchasing a service or product has manifestly increased the requirement to have an authentic digital marketing strategy.

Digital Marketing Agency - laptop screen

A Digital Marketing Agency helps you in handling all of your digital marketing campaigns needs from both inbound marketing like web design, SEO, social media marketing, search engine marketing, website optimisation, and hyperlocal marketing to outbound marketing like traditional marketing, email marketing, and search. A digital marketing agency does the task of reaching out to all the clients and connecting with them. In short, it evaluates your website traffic, determines the best platforms to invest in, and continually maintains the balance between your marketing activities and the results they provide.

Inbound Marketing - Inbound marketing Startegy

It is way more beneficial to go online with your business marketing because nearly everybody is online, and clients find it more comfortable and feasible to look for services and products online than stepping out of their house. Also, reaching your target customers gets even more easy and fast. You can adapt to the new trends and keep evolving with them. While traditional media can reach mass audiences, digital marketing allows you to practice hyperlocal marketing by micro-targeting the exact customer profile for your product service. Reaching a few people but the right ones than mass media mean a smaller overall expense and less waste in your viral marketing. Social media marketing provides you with a comprehensive platform to create genuine communities and enables you to keep track of the ROI. You can enhance your ROI by using data to optimize your efforts. Machine learning can automate the process of testing to determine which approaches consistently yield the best results.

Online Marketing - online marketing for business

As new marketing tactics are popping up every day, it can be tough and challenging for the busy entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. You would not like to spend your time monitoring your social media market but rather dedicate your entire time to creating the best of your work.

So, that’s where hiring a digital marketing agency will help you grow your business. The engaged team of experts will manage the more technical aspects of your business, allowing you to focus on the other areas of your business, as well as, free you from the headache of spending weeks and months trying to find the person to hire and train.

Digital Marketing - digital marketing growth for business

Marketing agencies help you to get more sales by leveraging different marketing strategies to attract ideal customers. A marketing agency would provide you with the respective services:

  • Google Ads

Google ads are the best way to capture the attention of potential clients right at the moment. Almost the entire population on the earth google to find solutions to their questions and problems, so running an ad campaign that targets those prospects can be highly profitable.

google ads - google adwords for advertisement

  • Facebook advertising

Facebook’s target features, combined with its massive user base, make it an incredible platform for virtually any business to see a healthy ROI. You can target by gender, education level, income, location, interests, status updates, and even major life events.

facebook - facebook advertising

  • SEO

Getting your articles to rank high in search isn’t just about building “brand awareness” or getting more page views. There is more to it, by getting your content to rank high in search, you will be able to capture potential customers at the perfect stage in the buyer’s journey, right when they are right in search for the solutions of their problems.seo - search engine optimization for business lead

  • Mobile marketing

Over 60% of mobile searches lead to purchasing activity. When that search is related to a local business, that number is even higher. Most of the local mobile searches result in offline purchases, and search terms indicate high intent to purchase as well. There are a variety of options that agencies have when it comes to mobile advertising, such as mobile YouTube ads, in-app advertising, and campaigns to boost mobile app installs.

mobile marketing - mobile marketing for business growth

  • Video advertising

YouTube reaches more 18-19-year-olds than any other primetime shows. The massive audience, combined with increased engagement that comes with video marketing, also makes video ads a great place to see ROI. Video ads can be targeted by demographic, online behavior, location, interest, YouTube channel, and many more.

video - video advertising

  • Content marketing

Content marketing is the fuel that built many multi-million-dollar businesses. Most companies think creating content is about writing a few blogs posts every week on a website. But those who care about sales over vanity metrics realize that it’s more complicated than that. Services that agencies might offer within content marketing include blog post generation, infographic creation, SEO writing, content analysis, and social media promotion.

content marketing - content marketing for business

  • Email marketing

Email still generates the most ROI for marketers, even with all the new social networks popping up. Agencies might offer services like list building, engaging with your list so that it doesn’t go cold, segmentation, or autoresponder sequence optimization.

email - email marketing


Know your goals and your company’s requirements?

The digital marketing process comes with many channels, platforms, strategies, and goals. Before lifting off, you must recognize where you are going to land? Identifying your digital marketing goals and motives is the first step towards choosing the best digital marketing agency. With distinct visions of how you want your business to turn out, you can proceed to make more precise decision. This is a critical process neglected by many and which in return gives adverse results.

Do you need a website design? Email marketing? SEO? Analytics?

Do your homework

A good digital marketing agency will not only sell your product but will also sell their own. When you are out, do your research, look at how well your preferred digital marketing company markets themselves. Start the investigation by looking at the website. A good digital marketing company’s website will be incredibly easy to use, load speed will be fast and above all, the website will be informative. To know about their SEO service, you may ask for their keywords stats and if the keyword ranks are high, you can be certain they follow an effective marketing strategy and can bring results for your business.

Choose industry experts

Choose a digital marketing company that has a good amount of experience in the field. Go to their existing website and bring out your investigation talent! Look out for their previous world and reviews of their current and existing clients. This helps you in determining if they are reliable or not.

Does the digital marketing agency’s culture match your company’s?

If you believe that selecting a digital marketing agency is only about how well the company does its task. Then you would be wrong. If the work culture of your company and the agency you hire is incompatible, it could cause unnecessary friction down the line. If your company does most of its work at night, then hiring a digital marketing firm that does offer B2C Lead Generation Services but only functions during regular working hours will be a major misstep. Lack of smooth coordination between your company and the agency can result in a failed conversion of leads which will directly harm the whole enterprise.

Dedicated support

While you are out in the hunt of the best digital marketing company look for one who will share the everyday marketing insights to you. A professional digital marketing agency will offer you the performance of the marketing channels and methods basis, so you can understand where your money is going. If you do not know the technical stuff, a good agency should provide you with the support that will help you understand everything going on with the campaign in a more straightforward manner. They will help you to manage your account and they will be the point of contact so you can do your day to day work without needing to answer possible clients. While you are talking to the agency, don’t forget to ask them if they will offer you a dedicated support team or not.


Finding a digital marketing agency is neither tough nor infeasible. All you have to keep in mind are the above-concerned points to find yourself the right agency to help flourish your business. And provide you with 100% transparency and a dedicated support team which would free you up from handling your business on social media, and leave you with enough room to focus on your work, generate better ideas and pay attention to the other areas related to your business. Remember that investing in the wrong agency, which does not prove to be compatible with your goals and the nature of the business could lead you to squander. But with the right digital marketing agency, your business can generate a billion bucks for you.

Read More
admin August 7, 2020 0 Comments
Open chat