Category: SEO

Top SEO Tips for Your Digital Marketing Activities

Search engine optimization is an important part of any company’s website strategy. SEO means optimizing your content so it shows up more often in search results. It is a great way to drive traffic to your website without paying for it. Businesses with SEO optimized websites grow as twice as fast as compared to the businesses without one.

search engine optimisation

1. Make your website faster

Website speed is one of the most overlooked SEO tricks. Google has been utilizing website speed as a SEO positioning component since 2010. Almost 50% of web users expect a website to load in 2 seconds. According to statistics, one-second delay in page load time can yield a 7% conversion loss. Page speed is vital, both to users and to search engines. A few SEO tricks that you can use to reduce site load times and improve overall search engine rankings:

  • Review Page Element
  • Reduce PLugins
  • Enable Browser Caching

2. Create valuable & exceptional content

Creating unique, original and quality content is the key to improve search engine ranking. Ensure you write correct and compelling content for higher results. Content not only allows you to target certain keywords, but it also provides a vital opportunity to connect with your readers. Since the search engine wants to provide only the best search results for their users, it will reward sites with higher engagement which are capable of providing unique & valuable content.

content marketing for business

3. Unique & relevant meta descriptions for every page

The meta description is the first section that people see when Google serves up your page to search users. Meta descriptions must be compelling & appropriate so as to boost your search engine ranking. You can’t have the same meta description for a page that talks about different things. To make your content easier to find, not only for readers but also search engines, optimize all meta titles and descriptions.

4. Strengthen your social media presence

Social media is an integral part of SEO strategy as it can improve website traffic, engagement and visibility in the search engine results pages. Links to your company’s content on social media plays an important role in boosting your search rank. The more present and involved you are on social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, the more of an opportunity you will get qualified leads.

different social media platforms

5. Image Optimization

Images are important in search engine optimization. Ensure all the images used are fully optimized with alt tag and title tags. Images are necessary to enhance the user experience but care should be taken not to create other side effects like problems with page load speed or slow response.

6. Link to other websites with relevant content

Link building remains a fundamental part of smart search engine optimization strategy. It makes your site a more valuable and scalable resource. You can do this by including a blogroll, link list, or resource page on your website.

7. Optimize the mobile version of your site

It is found that 57% of web traffic comes from mobile devices. When building your mobile site, it’s important to remember that there is a difference between how keywords rank on mobile vs. desktop. If your website is not optimized for mobile viewing, people will leave your website and probably never come back again.

mobile-friendly website

8. Optimize site content for Google’s Featured Snippets

Optimizing site content for Google’s Featured Snippets is one of the latest SEO tricks. Some ways to keep your content optimized for featured snippets:

  • Be clear and concise
  • Use headers for easy scanning
  • Ensure cross-device usability
  • Maintain social engagement
  • Use strong external resources

Search engine optimization is a cost-effective digital marketing strategy. SEO optimized website results in higher conversion rates as it grabs and holds visitors’ attention by fulfilling their needs in the best possible way. SEO helps you get long-lasting results as well as make you stand apart from the competition. An effective SEO strategy can help your business to establish a strong online presence cost-effectively.

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admin September 4, 2020 0 Comments

How to choose the best digital marketing agency?

Businesses nowadays look forward to becoming an internet sensation as people are highly active on social media in present time. Also, with the gradual increase in the cost of electronic and print media, businesses find it much more affordable and efficient to engage with clients through social media. The choice of a client to go online for choosing a brand and ultimately purchasing a service or product has manifestly increased the requirement to have an authentic digital marketing strategy.

WHAT IS A DIGITAL MARKETING AGENCY?
Digital Marketing Agency - laptop screen

A Digital Marketing Agency helps you in handling all of your digital marketing campaigns needs from both inbound marketing like web design, SEO, social media marketing, search engine marketing, website optimisation, and hyperlocal marketing to outbound marketing like traditional marketing, email marketing, and search. A digital marketing agency does the task of reaching out to all the clients and connecting with them. In short, it evaluates your website traffic, determines the best platforms to invest in, and continually maintains the balance between your marketing activities and the results they provide.

Inbound Marketing - Inbound marketing Startegy
WHY GO WITH ONLINE MARKETING?

It is way more beneficial to go online with your business marketing because nearly everybody is online, and clients find it more comfortable and feasible to look for services and products online than stepping out of their house. Also, reaching your target customers gets even more easy and fast. You can adapt to the new trends and keep evolving with them. While traditional media can reach mass audiences, digital marketing allows you to practice hyperlocal marketing by micro-targeting the exact customer profile for your product service. Reaching a few people but the right ones than mass media mean a smaller overall expense and less waste in your viral marketing. Social media marketing provides you with a comprehensive platform to create genuine communities and enables you to keep track of the ROI. You can enhance your ROI by using data to optimize your efforts. Machine learning can automate the process of testing to determine which approaches consistently yield the best results.

Online Marketing - online marketing for business
WHY YOU NEED A DIGITAL MARKETING AGENCY?

As new marketing tactics are popping up every day, it can be tough and challenging for the busy entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. You would not like to spend your time monitoring your social media market but rather dedicate your entire time to creating the best of your work.

So, that’s where hiring a digital marketing agency will help you grow your business. The engaged team of experts will manage the more technical aspects of your business, allowing you to focus on the other areas of your business, as well as, free you from the headache of spending weeks and months trying to find the person to hire and train.

WHAT A DIGITAL MARKETING AGENCY DOES?
Digital Marketing - digital marketing growth for business

Marketing agencies help you to get more sales by leveraging different marketing strategies to attract ideal customers. A marketing agency would provide you with the respective services:

  • Google Ads

Google ads are the best way to capture the attention of potential clients right at the moment. Almost the entire population on the earth google to find solutions to their questions and problems, so running an ad campaign that targets those prospects can be highly profitable.

google ads - google adwords for advertisement

  • Facebook advertising

Facebook’s target features, combined with its massive user base, make it an incredible platform for virtually any business to see a healthy ROI. You can target by gender, education level, income, location, interests, status updates, and even major life events.

facebook - facebook advertising

  • SEO

Getting your articles to rank high in search isn’t just about building “brand awareness” or getting more page views. There is more to it, by getting your content to rank high in search, you will be able to capture potential customers at the perfect stage in the buyer’s journey, right when they are right in search for the solutions of their problems.seo - search engine optimization for business lead

  • Mobile marketing

Over 60% of mobile searches lead to purchasing activity. When that search is related to a local business, that number is even higher. Most of the local mobile searches result in offline purchases, and search terms indicate high intent to purchase as well. There are a variety of options that agencies have when it comes to mobile advertising, such as mobile YouTube ads, in-app advertising, and campaigns to boost mobile app installs.

mobile marketing - mobile marketing for business growth

  • Video advertising

YouTube reaches more 18-19-year-olds than any other primetime shows. The massive audience, combined with increased engagement that comes with video marketing, also makes video ads a great place to see ROI. Video ads can be targeted by demographic, online behavior, location, interest, YouTube channel, and many more.

video - video advertising

  • Content marketing

Content marketing is the fuel that built many multi-million-dollar businesses. Most companies think creating content is about writing a few blogs posts every week on a website. But those who care about sales over vanity metrics realize that it’s more complicated than that. Services that agencies might offer within content marketing include blog post generation, infographic creation, SEO writing, content analysis, and social media promotion.

content marketing - content marketing for business

  • Email marketing

Email still generates the most ROI for marketers, even with all the new social networks popping up. Agencies might offer services like list building, engaging with your list so that it doesn’t go cold, segmentation, or autoresponder sequence optimization.

email - email marketing

HOW TO CHOOSE THE BEST DIGITAL MARKETING AGENCY

Know your goals and your company’s requirements?

The digital marketing process comes with many channels, platforms, strategies, and goals. Before lifting off, you must recognize where you are going to land? Identifying your digital marketing goals and motives is the first step towards choosing the best digital marketing agency. With distinct visions of how you want your business to turn out, you can proceed to make more precise decision. This is a critical process neglected by many and which in return gives adverse results.

Do you need a website design? Email marketing? SEO? Analytics?

Do your homework

A good digital marketing agency will not only sell your product but will also sell their own. When you are out, do your research, look at how well your preferred digital marketing company markets themselves. Start the investigation by looking at the website. A good digital marketing company’s website will be incredibly easy to use, load speed will be fast and above all, the website will be informative. To know about their SEO service, you may ask for their keywords stats and if the keyword ranks are high, you can be certain they follow an effective marketing strategy and can bring results for your business.

Choose industry experts

Choose a digital marketing company that has a good amount of experience in the field. Go to their existing website and bring out your investigation talent! Look out for their previous world and reviews of their current and existing clients. This helps you in determining if they are reliable or not.

Does the digital marketing agency’s culture match your company’s?

If you believe that selecting a digital marketing agency is only about how well the company does its task. Then you would be wrong. If the work culture of your company and the agency you hire is incompatible, it could cause unnecessary friction down the line. If your company does most of its work at night, then hiring a digital marketing firm that does offer B2C Lead Generation Services but only functions during regular working hours will be a major misstep. Lack of smooth coordination between your company and the agency can result in a failed conversion of leads which will directly harm the whole enterprise.

Dedicated support

While you are out in the hunt of the best digital marketing company look for one who will share the everyday marketing insights to you. A professional digital marketing agency will offer you the performance of the marketing channels and methods basis, so you can understand where your money is going. If you do not know the technical stuff, a good agency should provide you with the support that will help you understand everything going on with the campaign in a more straightforward manner. They will help you to manage your account and they will be the point of contact so you can do your day to day work without needing to answer possible clients. While you are talking to the agency, don’t forget to ask them if they will offer you a dedicated support team or not.

 

Finding a digital marketing agency is neither tough nor infeasible. All you have to keep in mind are the above-concerned points to find yourself the right agency to help flourish your business. And provide you with 100% transparency and a dedicated support team which would free you up from handling your business on social media, and leave you with enough room to focus on your work, generate better ideas and pay attention to the other areas related to your business. Remember that investing in the wrong agency, which does not prove to be compatible with your goals and the nature of the business could lead you to squander. But with the right digital marketing agency, your business can generate a billion bucks for you.

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admin August 7, 2020 0 Comments

Content Marketing – Future of Your Brand

Content Marketing - There is NO easy way to do it, and if anyone tells you otherwise, laugh and walk away
content marketing for business

Before we dive into the topic, let us first discuss What is Content Marketing?

According to Joe Pulizzi, Founder of Content Marketing Institute, it is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – to drive profitable customer action.

The definition by itself specifies that we need to distribute valuable content consistently. It also states that we need to keep our audience in mind while building such content. And then, only then, will we be able to drive profits.

 

As a marketing agency, we are often tasked with the opportunity to build content for our clients. We have been in the business for a couple of years, and we have content writers who have worked with a few sectors like Hospitality, Real-Estate, and of course, Digital Marketing. To stay current and study about the industries they specialize in their main task. That is probably oversimplifying, but for our blog today, those are the two main To-Dos.

So, why is Content Marketing such a big thing?

The answer to this boils down to an adage that says, a successful business is a customer-centric one. Now, what do we mean by customer-centricity, and how does it relate to digital marketing and media?

As many are taught in B-schools, a business needs to focus on a customer problem or inconvenience and then solve that problem. Similarly, in digital marketing, we want first to see our target audiences’ pain points and what they are looking for online. Once we understand that, we can develop content addressing this problem or inconvenience and impart knowledge or guide them towards the solution. Content marketing is more about helping the audience and less about sales.

How does Content Marketing help your business?

In simple terms, by creating useful and engaging content for your audiences, you instill a sense of confidence and trust. In turn, this helps you interact with them, learn more about them, and build a strong word of mouth network. Of course, there is the occasional brand plugin; in the end, it is still business.

It doesn’t have to be a blog; it does not need to have a certain length in words. That’s the beauty of content. Blog posts, Podcast recordings, White papers & downloadable guides, Infographics, You Tube videos that benefit customers, or any other material that would allow you to convey your message to your target audience.

Top Mistakes most companies make with content marketing –

  1. Using Automated Tools

Let us understand the basic principle of these tools. They take text that you provide and change various words to synonyms or rearrange sentences. Today, no software has the AI to write meaningful content or churn content from the text you provide it. If there were, content marketing would lose all meaning, and google would probably be shutting down.

 

  1. Just Avoiding Plagiarism –

The next most sued technique is to pick four blogs with similar content to the one   your SEO guy asked you to write and just rewrite them in your own words. This way, you will be able to fool Google and it may not realize that you are kind of copying the content; however, there are other ways it will know for sure that you have cheated. The viewers who come on to read your blogs will be bouncing off more often than usual. All the efforts go down the drain, and you will find yourself in a situation when you are asking your SEO guy, “how to reduce your bounce rate?”

  1. Outsourcing for Cheap or Worse, for Free –

We have all been there, if not for content marketing, then for something else. Asking for your friend’s kid to make you company presentation because he is right on the computer is no different from going to a commerce student and asking him to file your income tax returns because he is just so good with numbers.

We tend to cut corners when it comes to things we don’t completely understand or things that do not have an immediate return value. Content marketing falls into the same bracket. There will be markers for you to track the audience and see that things are moving in the right direction, but it takes time.

So, how do we do it? What is our process at Taproot for building meaningful content for our clients?

As an agency, we believe content is at the center of all things. SEO marketing for a jeweller or web development for a small home-run pickles establishment or managing social media for a large corporation.

Step 1

We need first to find what our desired audience is looking for regarding our service or our product. Once we figure that out, it is safe sails from there.

Step 2

Once we zero in on the subject that needs to be addressed, we have to figure out what medium we will use to communicate with our audience. Now this by itself could be a separate topic to be discussed. However, we have to decide if an infographic on our social media channel would work best, or would it be a podcast. Does it have to be on one of our assets, or could we collaborate with another network to spread the message?

Step 3

When we develop content, we do a lot of testing. We qualify with consultants from the industry to identify if the content we have created will reach our audiences. We deploy that content in various formats across many channels to bring more people to our desired page to see the content.

Step 4

Finally, we deploy the content. Quality checks and all feedbacks implemented; we try and put out the material close to perfect.

Step 5

Everything we do at Taproot revolves around our audiences; however, we need to have accurate reports and statistics to see what worked for the client and what is the ROI we were able to bring. As an agency, it is crucial to test waters, experiment, and prove to your client that you can bring them a decent return on investment. Some things take more time, and some can be measured quickly. Either way, we gather this information to be able to better ourselves and learn from these observations.

If done right, what possible benefits does content marketing bring to your business?

  1. It provides information of value to your target audiences. It isn’t an interrupting advert that just pops up where the viewer waits to skip it. Instead, it is something he has found to address his question.
  2. By addressing the viewer’s problem and offering a solution, you may have created a customer. It may also develop a sense of reciprocity with customers.
  3. Content marketing creates content that gets shared. It is not the primary goal, but it is something we keep in mind. When you say. “This S#!T is going viral!” what you mean is that this content is so impressive that people are loving it and putting the effort to share it with their friends.
  4. Genuine and crisp content also has SEO benefits. It helps people find you quickly and increases traffic to your property or website.

 

Lastly, we would like to iterate; there is NO easy way; however, with time and practice, you will be able to increase your standing in your domain of expertise. We hope you enjoyed reading what we have to say on the topic. Please feel free to drop a comment; we would love to hear what you think. Lastly, do stay connected to many more interesting topics in the future.

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admin July 18, 2020 0 Comments
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