Category: Tips & Tricks

Top SEO Tips for Your Digital Marketing Activities

Search engine optimization is an important part of any company’s website strategy. SEO means optimizing your content so it shows up more often in search results. It is a great way to drive traffic to your website without paying for it. Businesses with SEO optimized websites grow as twice as fast as compared to the businesses without one.

search engine optimisation

1. Make your website faster

Website speed is one of the most overlooked SEO tricks. Google has been utilizing website speed as a SEO positioning component since 2010. Almost 50% of web users expect a website to load in 2 seconds. According to statistics, one-second delay in page load time can yield a 7% conversion loss. Page speed is vital, both to users and to search engines. A few SEO tricks that you can use to reduce site load times and improve overall search engine rankings:

  • Review Page Element
  • Reduce PLugins
  • Enable Browser Caching

2. Create valuable & exceptional content

Creating unique, original and quality content is the key to improve search engine ranking. Ensure you write correct and compelling content for higher results. Content not only allows you to target certain keywords, but it also provides a vital opportunity to connect with your readers. Since the search engine wants to provide only the best search results for their users, it will reward sites with higher engagement which are capable of providing unique & valuable content.

content marketing for business

3. Unique & relevant meta descriptions for every page

The meta description is the first section that people see when Google serves up your page to search users. Meta descriptions must be compelling & appropriate so as to boost your search engine ranking. You can’t have the same meta description for a page that talks about different things. To make your content easier to find, not only for readers but also search engines, optimize all meta titles and descriptions.

4. Strengthen your social media presence

Social media is an integral part of SEO strategy as it can improve website traffic, engagement and visibility in the search engine results pages. Links to your company’s content on social media plays an important role in boosting your search rank. The more present and involved you are on social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, the more of an opportunity you will get qualified leads.

different social media platforms

5. Image Optimization

Images are important in search engine optimization. Ensure all the images used are fully optimized with alt tag and title tags. Images are necessary to enhance the user experience but care should be taken not to create other side effects like problems with page load speed or slow response.

6. Link to other websites with relevant content

Link building remains a fundamental part of smart search engine optimization strategy. It makes your site a more valuable and scalable resource. You can do this by including a blogroll, link list, or resource page on your website.

7. Optimize the mobile version of your site

It is found that 57% of web traffic comes from mobile devices. When building your mobile site, it’s important to remember that there is a difference between how keywords rank on mobile vs. desktop. If your website is not optimized for mobile viewing, people will leave your website and probably never come back again.

mobile-friendly website

8. Optimize site content for Google’s Featured Snippets

Optimizing site content for Google’s Featured Snippets is one of the latest SEO tricks. Some ways to keep your content optimized for featured snippets:

  • Be clear and concise
  • Use headers for easy scanning
  • Ensure cross-device usability
  • Maintain social engagement
  • Use strong external resources

Search engine optimization is a cost-effective digital marketing strategy. SEO optimized website results in higher conversion rates as it grabs and holds visitors’ attention by fulfilling their needs in the best possible way. SEO helps you get long-lasting results as well as make you stand apart from the competition. An effective SEO strategy can help your business to establish a strong online presence cost-effectively.

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admin September 4, 2020 0 Comments

8 Chrome extensions to increase your creative work productivity

Transform Chrome into your work aide.

Statistically – Google Chrome is the most popular web browser worldwide. Part of that popularity resides in it’s ability to become more than just an ordinary web browser through extensions – customizing it according to your daily work requirements.

Here are our 8 top picks from the vast number of extensions to help make your creative work more efficient and easier.

01: WhatFont

Get all the font information with a single click. Fonts can be a nightmare to deal with – the endless varieties and Styles you like on the web are time consuming and it’s tough to get the exact fonts, If only you could click on the font and get it, skipping the annoying search through the web. Well, WhatFont does exactly that. Finding out what font it is, the style and size is a mere click away.

What Font

02: ColorZilla

Finding the right colors for your project has never been easier. The multi-purpose color tool, Color Zilla , is an amazing tool that allows you to pick and choose the colors you like on the web, it’s analyzer helps you get all the color details, keeps note of your recently picked colors and auto-copies them to the clipboard,all regardless of the zoom level. Not only that – it also has an advanced color picker like Adobe and other products have – giving
you color harmony at your fingertips.

Chrome Extension Example

03: Spectrum

Some people see the colors in a different way. When designing – it’s important to check for accessibility. Color Blindness affects over 200 million people worldwide, and their color deficiency prevents them from viewing your website’s content properly. With Spectrum you can instantly test if your site is visible clearly across different types of color deficiencies.

Spectrum sample

04: Resolution Test

Having problems with juggling multiple resolutions? Say no more! Most creative folks don’t have to deal with creating content for multiple resolutions, so here’s something to help out those web developers in a pickle – Resolution Test allows you to switch between different resolutions seamlessly. You can tailor your content according to by using the drop drown list without even wasting precious time importing resolution snaps one by one in Photoshop.
Sometimes shadows can enhance a photo’s depth and visual interest, but other times they can ruin it by dominating too much of the picture.

Resolution Test

05: Session Buddy

Hassling with multiple tabs is a thing of the past. Multi-tasking with multiple open browser tabs, slowing down and eating away the computer’s memory has become the go to the norm for a lot of people – you don’t have to be one of them. Session Buddy keeps track of your tabs, so you don’t have to. It’s unified session and bookmark manager features enable you to organize saved tabs by topic and restoring them later, even after a crash.
You can search all your tabs to find what you had been looking for in a jiffy.

Session Buddy sample

06: Smart PDF

Convert your essential files with a button press to every popular format. PDFs are versatile and reliable – but sometimes you need to edit files without having access to the original files. PDF Converter can convert it into Excel for your spreadsheets, Word for text content, PowerPoint presentations and more and vice versa. You won’t have to worry about formats not working for your clients anymore.

Smart PDF Sample

07: Sticky Notes

Keep forgetting pesky details? Time to stick a note. Some projects have too much to remember in a pinch. Keep track of all that information in your head can be challenging – however Sticky Notes can remember those details so you’re free to focus on delivering a flawless project. With 9 notes on the go, text formatting options and animated themes – Sticky Notes is not only useful – but beautiful.

Use Sticky Notes

08: Stay Focusd

Game of Thrones memes and cat pictures can overrule all. It’s hard to stay focused in the modern web era – with details of your favorite shows and constant pings of social media. Stay Focusd helps you stay focused on getting work done by restricting your time spent on socials and allowing you to block specific content or entire sites. Highly configurable – you can hide all distractions and meet all deadlines without those adorable cat videos getting in the way.

Stay Focus Sample

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admin June 15, 2020 0 Comments
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