Brand Background

MomToBe is India’s bestselling and most fashionable Maternity, and Nursing wear fashion label. Designed explicitly keeping the modern expecting mother in mind and ensuring she looks and feels her best throughout pregnancy and during Nursing.

Our Challenge

The global maternity wear market is marked by some intense competition from the major players operating in this market. So, generating sales qualified leads and boost sales remains the top challenge.

Main Challenge for MomToBe

  • Retarget social media traffic to website –

Social retargeting is an incredibly effective way to capture more   sales and build relationships with shoppers after they’ve left the website.

  • Increasing brand awareness & visibility through social media –

Increasing brand awareness among your target demographic can help your brand become top-of-mind when the consumers are ready to research and make a purchase.

  • Build social media engagement via organic methods

Engaging with your social media audience through organic efforts makes it easier for your brand to develop a strong reputation that’s sustainable in the long-term.

The Solution

Initiated Social Media Contests and Coupon Referral Programs, resulting in increased exposure, followers, website traffic, customer retention and acquisition rates.

Recently, we organized two contests for boosting social media engagement.

  • FATHER’S DAY CONTEST

In this contest, we asked people to post a video of their child with their partner and tell us what makes him a great father. The best video won the voucher of 𝐈𝐍𝐑 𝟏𝟓𝟎𝟎/- and first 20 participants were awarded voucher of INR 300/-

  • EMOJI DAY CONTEST

To celebrate World Emoji Day, we organized a contest which asked people to share their child’s expression in the form of photo on their wall and get a chance to win a night wear as a gift for their baby.

Results at A Glance

Increased website traffic and sales while building an effective social media presence.

  • MomToBe Website Traffic Increases by 15%.
  • 11% of new website visitors came from social media channels.
  • 3k follower increases in just month.
  • Monthly 20% of inquiries came from different social media activities (Giveaway, Polls & Contest)*

Get More Brand Recognition on Social media with US

If strategized well, social media could become the best place to sell your services & products. Less than 50% of shop owners actually use social media to improve their sales. Social media marketing can benefit any brand as it brings in various key advantages over competitors.

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