MomToBe is India’s bestselling and most fashionable Maternity, and Nursing wear fashion label. Designed explicitly keeping the modern expecting mother in mind and ensuring she looks and feels her best throughout pregnancy and during Nursing.
The global maternity wear market is marked by some intense competition from the major players operating in this market. So, generating sales qualified leads and boost sales remains the top challenge.
Main Challenge for MomToBe
- Retarget social media traffic to website –
Social retargeting is an incredibly effective way to capture more sales and build relationships with shoppers after they’ve left the website.
- Increasing brand awareness & visibility through social media –
Increasing brand awareness among your target demographic can help your brand become top-of-mind when the consumers are ready to research and make a purchase.
- Build social media engagement via organic methods –
Engaging with your social media audience through organic efforts makes it easier for your brand to develop a strong reputation that’s sustainable in the long-term.
Initiated Social Media Contests and Coupon Referral Programs, resulting in increased exposure, followers, website traffic, customer retention and acquisition rates.
Recently, we organized two contests for boosting social media engagement.
- FATHER’S DAY CONTEST
In this contest, we asked people to post a video of their child with their partner and tell us what makes him a great father. The best video won the voucher of 𝐈𝐍𝐑 𝟏𝟓𝟎𝟎/- and first 20 participants were awarded voucher of INR 300/-