Tips for Porfessional Corporate Photographers

admin June 29, 2020 0 Comments

There are two types of corporate photography – event photography and portrait photography. When you get selected for a job you need to first make sure that you have the right tools and the right technique to execute the job. It is also very important that you also make sure you have experience photographing for similar events before or at least have suffficient time to experiment with your technique.

Once it’s photography day. Here are some tips you must keep in mindas shared by Photography Life:

Corporate Basic

The basics first:

1. Look like a professional and blend in with the rest of the group. Corporate events require “cocktail attire”, which means wearing a suit or tuxedo for men and a formal dress for women. Call the event organizer beforehand and find out what the dress code is.
2. Scout the location and analyse the lighting conditions before the event. Ask your organizer if you can visit the venue beforehand to get a clue about what you will be photographing. You need to find out if you are dealing with plenty of ambient light during the day, or with very minimal light indoors/at night so you can take the right equipment for the job.
3. Get a complete schedule of the event from the event organizer.
4. Find out who is running the show and who you need to concentrate on. Ask your event organizer to introduce you to senior management. Most of the time, it will be easy to remember the “big guys” because of the way they talk and dress, but you still need to make sure that you know who to photograph.
5. Try not to interrupt important conversations. You can tell if a conversation is important by looking at how heavily engaged a person is in talking to another person or group. When you approach people in a relaxed environment, they will immediately notify you and even pose for a picture. You do not need to make everyone feel your presence, so try to be as unnoticeable as you can.
6. Do not get locked up with just taking photographs of people. Look around you and most likely you will find something interesting to photograph. If there is a celebration with a cake, do not forget to take pictures of the cake before it gets cut.

Basic shot in corporate

When clicking the actual shots here are some more tips to keep in mind:

Get abstract shots for marketing

While it’s important to get shots of attendees having fun, it’s also important to get more abstract shots that aren’t focused on individuals. This is especially true if you’ll be using your corporate event photography for marketing.

abstract shots

Workaround fluorescent lights

If your event takes place in a large conference hall or meeting room, you’re likely stuck with fluorescent lights. Don’t turn to flash to fix this — instead, colour balance settings will be key for your corporate event photography.
Fluorescent lighting makes for colour balance challenges. The main thing you have to pay attention to is the colour — use a custom white balance to even out the fluorescent tone you get. By correcting for that while you’re shooting, you avoid that jaundice skin tone colour that can be created from that lighting situation. If you’re inside, you can bounce light off the walls or ceiling to make for a more natural feel.

Corporate Photo

Know before the event how you plan on using the photos

To get the most value possible, make sure as the photographer you know where the images are going to be used. Is it on the company’s event page? In social media posts? A banner ad or physical posters?
It’s tempting to say photos will be suitable for all uses, so consider where you get the most value out of photos now. If it’s Instagram first and foremost, shoot wider so they can crop in. If it’s for long narrow posters or web banners, that’s more restrictive so compose accordingly. If the company hosts a repeat event like a class or training, you’ll want to keep that in mind when shotting. If shots from one event will be used for marketing year-round, be sure to avoid any seasonal details in the corporate event photography.

Corporate Event

Know before the event how you plan on using the photos

1. Take plenty of extra batteries with you, both for your cameras and your flashes. If the event is very long, take your chargers as well and recharge your batteries during breaks. Some of the events will have “award ceremonies” towards the end of the event, so make sure that you have enough power for that portion of the day. Having a camera battery grip can come in handy since you can use two batteries without having to worry much about swapping batteries in between the shots.
2. Having a battery pack for your flash is very handy if you are photographing indoors. A good battery pack will not only shorten the recycle time of your flash but will also last much longer.
3. Many event photographers use flash brackets to reduce the effect of red-eye and create more natural shadows. If you cannot bounce your flash (ceilings are too high or of a different colour), then use a flash bracket.
4. Make sure to bring plenty of camera memory with you.
5. Get a good photo backup solution for on-location backup.
6. If the lighting conditions are very poor, you might also need to get some video light.
Got some tips that we may have missed out on? Share them in our comments below.

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