Marketing is a very crucial part of running any business in any industry, and traditional offline marketing has always been the preferred marketing option for all the marketers, but this trend is gradually shifting towards Digital Marketing, due to its direct approach, economic results and real-time data analysis ability, and like any other opportunity the sooner you adopt it, the better results you get from it.

Some benefits of Digital Marketing over Traditional Marketing are:

• Time & Effort Saving: Digital Marketing services take much less effort than offline marketing channels, here the brand can directly communicate with the digital marketing strategist or advertising company, instead of imparting to different vendors for very small-small works.
  Also, Digital marketing consumes less time than traditional marketing platforms as the product or any service directly reaches the targeted audience, instead of searching for relevant buyers exactly like offline marketing.
• Flexibility: Digital Marketing provides much more flexibility than traditional marketing as here brands can target and reach specific groups of customers instead of reaching everyone through offline platforms.
• Economical: Digital Marketing is inexpensive in the long run as you only pay once the consumer has interacted with your advertisement; otherwise, there are no charges to pay.
• Impactful: Digital Marketing is more impactful as it is more convenient to manipulate customer buying decisions online rather than offline marketing.
• Real-Time Analysis: Most crucial benefit of Digital marketing is that Brands & businesses can get real-time analysis that will enable them to make better business decisions in the long run. Also, they can determine which of their product & services are performing better and which one needs upgrading from the data collected.
• Instant Feedback: Digital Marketing shows fast growth in the business if the marketing campaign is targeted at the right audience, which can provide huge revenue profit in the long run.

Primary Objective of Digital Marketing:

• Reach the Right Audience.
• Engage in-depth with your audience.
• Push your audience to take action, i.e. make a purchase or start using your services.
• Maximize return on investment in less time.

Digital Marketing is an umbrella term for online marketing of products or services using various digital technologies. Digital Marketing can also be described as marketing that can be implemented on all electronic devices in the world.

Digital Marketing or Online Marketing comprises various techniques to reach targeted consumers in a specific timeline without spending more than the estimated budget set.

Some of the essential Digital Marketing Services are:

SEO Services: SEO Stands for Search Engine Optimisation. It is one of the crucial aspects for having your brand online, SEO manipulates algorithms of search engine result page to improve your search engine ranking. SEO Comprises of 2 types of Services, On-Page SEO & Off-Page SEO. Both of these play an essential role in improving the ranking of any website.

SEM Services: SEM Stands for Search Engine Marketing, This refers to the paid advertising on all the Electronic devices, this improves the online visibility of the brand directly to the targeted customers, like when they search for any product or services related to your offerings, your product shows up at the top of their search result. 

SMM Services: SMM Stands for Social Media Marketing, SMM involves the use of all social media platforms as a tool of marketing. The main goal of Social Media Marketing is to create content that reaches the right audience and engage with that audience in a way that they reshare your content, which improves brand exposure and broadens customer reach.

PPC Services: PPC stands for Pay Per Click Services, these are not only search engine limited service, but it can opt on various other platforms like in-app advertisement, Video advertisement, Display advertising, Social Media advertising on different social channels like Facebook ads, Twitter Ads, LinkedIn Ads, Instagram Ads etc.,

Content Writing Services: Content is an essential part for any brand, as it is responsible for manipulating the customers buying decisions, content is responsible for connecting with the consumer, every website has a specific targeted audience, and to make that audience into customers the website should comprise of relevant content related to the niche of that brand.

SEO is a cost-effective digital marketing technique that is considered a basic necessity for websites of any brand or business that wants to rank higher on search engines or in-turn, reach more audiences organically. Using SEO services is a great way to increase the quality of a website by making it user-friendly, faster, and easier to navigate.. 

SEO subdivides into three different categories:

Off-Page SEO: This refers to all the SEO tactics that are performed outside of your website, but for the benefit of your website. It includes link building, increasing the number of backlinks from different websites & sources, having your website mentioned on other websites, great reviews about your products & services, increasing your domain authority, and more.

On-Page SEO: In this, we optimise all of the content on your website, which means everything on your web page should be search engine-friendly, including Alt tags for all the images, proper heading tags, meta description/tags, and title tags throughout the webpage. Content should be presented in an appropriate format with all the relevant keywords, especially the first 100-200 words on your webpage should be keywords rich. There should be adequate interlinking between different pages of the website.

Technical SEO: This refers to all the technical aspects of your website, which relates to indexing and crawling of your webpage, here all the elements on your website should be indexable and crawlable from search engines. 

On-page SEO and Technical SEO are related to each other as On-page SEO helps all crawlers & spiders understand the web page, which helps improve ranking on SERP.
SEO Services are vital for any website. It helps in improving the ranking of that website on search engines. Site Ranking is an essential part of any business because that is why organic customers are going to reach you.

According to Google Data, It has been observed that more than 65% of the users only visit the top 5 websites on the search engine; this clearly shows why ranking above your competition is crucial. SEO can put you ahead of the competition if two websites are selling the same thing, the search engine optimised website is more likely to have more customers and make more sales.

Also, SEO is not just about ranking. It helps in improving the user experience, which can help convert your visitors into customers.

If you still have any doubts about SEO, Feel free to contact us anytime.

Our SEO team is so competent that it will be a breeze for you to work with us, we’ll guide you through every step and achieve #1 rank on SERP.

PPC stands for Pay-Per-Click, this means that whenever someone clicks to opt for your service or purchase your product, then & only then you have to pay the price of advertising.

PPC means paid visibility in front of your customers on various platforms, and this helps in increasing website traffic and product conversion.

Even if you have the perfect website with top rankings, fantastic landing page and excellent user experience, still so many times you are not able to make your customers purchase products or services from your website, the reason for this issue is that the customers visiting your webpage might want something else. Your website is targeting them with different products & services, and this is the type of situation where PPC comes in, it helps you target your customers with specific data., It helps you target your customers with specific data. 

PPC allows freedom for brands to post their ads in whatever way they want and targets specific groups of customers which they require, 

PPC gives various options to choose customers, such as relevant Age groups, Demographic areas, Interests, customised landing page, custom title and descriptions, Attractive CTA, Daily spending budget and much more to make your visitor into a customer.

According to Google data reports, visitors from Google ads are 50% more likely to purchase a product than organic visitors because of the extra accessibility features offered by Google Ads Manager., 

It supports various forms of advertising which provide flexibility and convenience, such as; Display Ads, Video Ads, In-App Ads, Responsive Text Ads, Shopping Ads and more.

Some of the other highly used PPC platforms are Bing Ads, Facebook Ads, Twitter Ads, Tiktok Ads, Youtube Ads, LinkedIn Ads, Taboola, Amazon Ads and more.

Not only targeting features, but PPC services are also way better than traditional advertising as it provides real-time data analytics, which can be very beneficial for any business to have precise targeting and reach towards the customer.

Some Benefits of PPC Advertising over Traditional advertising:-

• Control over the budget and schedule.
• The Results are fast.
• You only pay for clicks.
• Results are easy to measure and track.
• Targeting is easy.
• Offers quick entry.
• Works well with other marketing channels.
• Provides a wealth of useful data.

If you are an offline shop owner or manufacturer, Digital Marketing is the next best thing to invest your hard-earned money to achieve an impressive return on investment. An online presence allows local shop owners to reach a broader range of audience within the same demographic, not only that with digital presence local shop owners and manufacturers can target specific groups of people such as customers based on their age group, their demographics/localities, Interest-based targeting and much more.

Digital Marketing helps in achieving a high reach of your brand and services, which in turn improves the brand’s reputation. Since reputation is considered a huge factor for any brand targeting offline sales, digital marketing services such as social media marketing and company website can help boost your company’s reputation.

The most important point for any shop owner thinking of making an online debut is that having an online store is expensive, but to your surprise, generating your online presence costs 1/10th or 10% of the amount needed to set up a local shop. Also, challenging competition brands are much more accessible online when compared to offline channels.

With digital services like PPC or more specifically Google Ads, shop owners can reach their customers directly on their devices, which will help local shops to gain massive customer engagement and sales figures. Also, it will make engaging with customers more efficiently. If your customers have any doubt about your service, they can ask shop owners directly without doing the hustle of travelling and finding the shop.

Through digital marketing, shop owners can also measure their performance in real-time, unlike traditional marketing which takes weeks & months to analyze customer behaviour reports. With digital marketing, shop owners can understand their customers better and make changes in their products & services according to the modifications needed to generate more revenue.

Now the best thing about starting the use of digital marketing services is you can always start by investing small and later expand your budget as soon as you start realizing that your online marketing campaigns bring in more customers than offline channels.

Social media is becoming the go-to place for being influenced by almost anything, what this means is that if strategised well, social media could become the best place to sell your services & products. 

Statistical data depicts that almost 70% of Sales conversion happens because of social media influence. Also, social media marketing allows brands to have clear communication with their customers, which improves brand authenticity.

But what is shocking is that less than 50% of shop owners actually use social media to improve their sales. As they focus more on other platforms for driving sales, they completely ignore the power of social media.

Social media marketing can benefit any brand as it brings in various key advantages over a competitor. Some of them are:

• Brand Building: SMM Services helps brands build their unique identity, and As almost everyone uses social media, people can understand the brand’s culture and their services from social media. Also, social media helps build brand recognition, and if people identify your brand, they can trust them and find the product & services genuine.
• Increase Reach: With Social media, brands can reach a wider audience when compared to traditional marketing, Social platforms allow brands to reach to the target group of customers quickly and effectively. Compared to local marketing routes, social media has proven to be 90% faster reach, easy to implement, easy to track and analyze data, and improve brand reputation all within just one campaign.
• Build Customer Loyalty: Brands can connect with their audience much more quickly on social media than on other platforms, It allows brands to build trust in their customers by solving their queries without doing the hustle of contacting customer support. Improved customer service will, in turn, make your one time customer a loyal customer, Engaging with customers is much easier on social media as it allows for direct customer engagement.
• Good quality website traffic: SMM services will enable the flexibility of retargeting people to your website, which will convert sales. Unlike search engines, social media provides more engaging traffic to your website as customers come with a motive to purchase the product.
• Reputation Management: Social Media helps brands improve their brand reputation with customers as it gives brand freedom to collaborate with influencers. Influencer power provides brands a significant group of audiences to connect and grow their sales. As people prefer to use the services that their idol is using, Influencer marketing has proven to be a very successful marketing tactic.
• Improve Products & Services: Social media allows brands to engage with their customers directly, enabling them to gain customer feedback more quickly. Brands can ask their followers about their services & products and evaluate based on feedback on what changes are necessary to be made.

It is the best time to adopt digital marketing services if you have not opted for them. As traditional marketing is out of the picture due to social distancing measures, Digital marketing seems like the best route to reach the targeted audience quickly and efficiently. 

According to statistical data, the number of internet users has grown by 70% globally, clearly showing how many people can brand reach through digital marketing.

Major companies have lost millions of customers due to canceled events & product release, but all these companies have adapted to digital routes to regain lost customers, which seems like the best way to keep the current situation in mind. 

Digital Marketing comes with various benefits when compared to traditional marketing, such as:

• Time & Effort Saving
• Flexibility
• Economical
• Impactful
• Real-Time Analysis
• Instant Feedback

These points alone make it wise to adopt digital marketing as your primary marketing option to keep the current situation in mind. 

Customer behaviors are changing every day due to the COVID pandemic situation. Digital marketing will allow brands to better understand customer behavior as it provides real-time data analysis, which could help marketers to make better marketing decisions.

COVID-19 is the best time to improve your organic growth. Sooner or later, things will start to get normal, and it is always better to be prepared for that time. Improving website SEO and Content quality should be the primary focus for any brand right now. After the pandemic, your #1 ranking will help your brand achieve a more number of sales from less spending budget.

If you need proper business strategy advice on how to combat the COVID situation and be prepared to fight with competitors after the pandemic is over, contact our team. They will assist you with the best marketing strategy based on your business.

Digital Marketing is the best marketing tactic considering great results that have been achieved in the past with these services within a short time-frame, that too, with very less spend budget. Digital marketing consists of various tools, strategies, tactics, and more fundamentals to market any product or services according to your needs.

Digital marketing comprises various services that work differently for each requirement. This flexibility is only present in Digital Marketing when compared to traditional marketing strategies.

Some of the highly advised or must implement digital marketing services are: 

• Search Engine Optimisation (SEO) 
• Social Media Marketing (SMM) 
• Web Design & Development 
• Content Creation & Marketing
• PPC Ads Marketing (SEM)
• App Store Optimisation (ASO)
• Event Strategizing & Marketing
• Graphic Designing

If any brand or business adapts all these services, then they have a robust online foundation, which could turn out to be very beneficial for increasing sales & revenue. Still, not all businesses have time to implement all digital marketing services together, so many digital marketing services providing agencies are developed.

Choosing the right marketing agency can be a tough choice for anyone as there are plenty of fake agencies present out there, which is why it is essential to background check while choosing the perfect digital marketing agency in India or anywhere.

We at Taproot Media try to be ultra-clear with our clients when it comes to strategy planning & implementing. Our team is expert in what they do, we try to do almost everything so our clients (which could be you), don’t have to do any struggle while understanding any aspect of the marketing tactic.

Taproot is an Advertising & Digital Marketing Agency, which is very accurate on pricing & provides excellent results in the fastest possible way.

Don’t believe us test our performance by contacting our team.